At WHITE, we have been successfully devoting our expertise to our clients from the premium and luxury segment for more than 25 Years. Thanks to this in-depth experience in strategic media planning and buying | classic and digital campaign management | influencer marketing | public relations and creative/production services we are able to provide first-rate consulting services. We understand the needs of brands that are synonymous with excellence, elegance and luxury. 

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25 WILD YEARS WITH WHITE

Chronicle of a quarter century. A good start. The highlights. Clients & campaigns.

  1. 2016

    2016 - Strong Stuff

    Justin Bieber might not be everybody’s cup of tea as a singer, but as a Calvin Klein underwear model he’sa natural. Campaign with a strong online presence.

  2. 2015

    2015 - Déjà Vu

    “O, the eye’s light is a noble gift of heaven,” wrote Friedrich Schiller. And with RODENSTOCK, we’re moving into the next dimension of divine eyewear. Plus: we open an office on Park Avenue, New York.

  3. 2014

    2014 - Check In

    International campaign for RIMOWA, meticulously planned and organised by WHITE. Alessandra Ambrosio is the world’s most beautiful luggage handler.

  4. 2013

    2013 - Look Here

    LACOSTE now makes eyewear too. And to make sure it gets seen, they ask WHITE to do the media campaign – because they trust our vision.

  5. 2012

    2012 - Ciao Bella

    The new launch from FERRAGAMO is the fragrance of the season. We’re hot on the scent – internally too: the first WHITE Luxury Study is published.

  6. 2011

    2011 - Sky of Ski

    FISCHER SPORTS, wow! Global market leader for Nordic skiing, one of the biggest manufacturers in the world. WHITE helps launch the premium C-Line.

  7. 2010

    2010 - Blogging

    A great year. Pan-European launch with shirt-maker ARROW, PR and media. Everyone is blogging, weblog too: for Luisa Via Roma, the Italian online platform for luxury labels. Organisation of Firenze4Ever, the world’s biggest blogger event. And we move again, this time to Rosenheimer Strasse.

  8. 2009

    2009 - Mr K.

    LAGERFELD signs us for his own brand, giving us a tail wind for our international business. Media planning in 11 countries.

  9. 2008

    2008 - Amsterdam

    Always worth a trip, especially when TOMMY HILFIGER calls. We set off with some great consulting and campaign ideas up our sleeve – and are entrusted with the German-speaking market.

  10. 2007

    2007 - In Time

    We rent the Presidential Suite at the Mandarin Oriental for DIOR. PR for luxury watches, one is named after Marlene Dietrich. Another highlight: Elizabeth Arden comes to us.

  11. 2006

    2006 - Cool Customers

    Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”. And the WHITE Star Award makes its debut: the first goes to the digital edition of INSTYLE.

  12. 2005

    2005 - Runaway Hit

    In for the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!

  13. 2004

    2004 - Buon Odore

    BULGARI’s perfume division definitely hasa nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.

  14. 2003

    2003 - New Perspectives

    Powerful campaign for VERSACE eyewear. The WHITE agency grows its expertise: for glasses and clarity of vision.

  15. 2002

    2002 - Brit Chic

    BURBERRY, the brand with the pattern, wants to launch a new perfume. Cosmetics too. We run a media campaign. A very successful one. Our entry into the beauty segment.

  16. 2001

    2001 - PR for PR

    We get to know PRADA, extremely interesting, utterly fascinating. Consulting for the media strategy. Poster campaign.

     

  17. 2000

    2000 - B2B

    Rupert Wild starts off the new millennium with a campaign for BULGARI jewellery and a wedding ring for Brigitte Nussbaum.

  18. 1999

    1999 - Eyes Right!

    Another milestone that we’ll treasure forever: we get together with LUXOTTICA – and our PR division is born.

  19. 1998

    1998 - Accolade

    BULGARI, a major milestone. Our entry into the luxury segment. A door opener. Unforgotten.

  20. 1997

    1997 - Golf Buddies

    MIZUNO, our first client from Japan, launches a new product: golf clubs. We become friends and still run together today.

  21. 1996

    1996 - Publisher

    We advise Burda on the market positioning for ELLE magazine. Our media contacts grow. And so does our expertise.

     

  22. 1995

    1995 - Takeoff

    Munich Airport honours us with the job of creating its website. Our first flight in cyberspace. A non-stop route to cloud nine.

  23. 1994

    1994 - Event

    We found event agency trendhouse. A totally new branch. Brigitte Nussbaum takes over – and oversees a boom.

  24. 1993

    1993 - Catchy Hit

    Feel A Little More, our hit for FILA, sung by Eric Brodka. Makes it onto a CD of the world’s best commercial songs and even onto MTV.

     

  25. 1992

    1992 - Sporty

    New Unterföhring-basedsports station DSF launches on cable TV and asks us to create thead campaign. We move to new premises in Lodenfrey-Park.

  26. 1991

    1991 - Initial Contact

    Sauter in Munich. PENTAX signs up with a new camera. Cinema ads. Campaign all over Germany. A good start.

     

SOCIAL FEEDS

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IMPRESSIONS FROM OUR CUSTOMERS

  • Given the hectic pace of day-to-day business, it’s reassuring to have a partner agency that’s always available, keeps its promises and delivers impeccable work even under pressure.We particularly appreciate the bespoke media planning that ensures our brand is always present in our target audience’s minds.

    Marco Pirani, LUXOTTICA Germany

  • We’ve been working with WIPRO for many years, initially only in relation to our media planning. In the meantime we also coordinate our marketing strategy with the agency and have entrusted it with our PR budget as well.It’s probably the fact that quality plays such an outstanding role for both MIZUNO and WIPRO that makes our cooperation work so well.

    Eduard Eckrodt, Marketing Director MIZUNO Corporation NL Germany

  • With White, we’ve found a flexible partner with whom we can implement our strategies quickly and straightforwardly.We particularly value our collaboration for the support the agency gives with event marketing and the trade show business.

    Ulrike von Klopmann, Event Sponsorship Manager, UPS Germany

  • WHITE Communications has a deep consumer understanding and deep expertise with premium brands such as beauty, fashion, lifestyle and sport brands. The media team and digital team is always professional and looks at the use and the success of its customers. Together, we have implemented many successful cases with individual solutions and cooperation. Always with the aim to bring the customer to the best possible success. Our contact/cooperation/partnership is very professional (knowledge, condition, market overview) and at the same time very personal. We always have an active, trustful and close cooperation and conversation.

    Burda Community Network Germany

  • From the inception, WHITE Communications, has demonstrated strategic media insight and vast knowledge of the German media landscape. They fully grasp the intricacies of fashion and luxury and they employ a team of media specialists, from planning to buying, dedicated to our business. We are looking forward to continuing the good work, always ending in great results, thus strengthening our trustful partnership.

    Condé Nast Germany

  • WHITE Communications is very well known for their excellent reputation in the fashion and luxury field. Especially their reputation in market research knowledge is extremely high. The media team is carrying the clients always professional and aiming for excellence. Since many years my personal contact at WHITE is on the one hand a very tough media expert and knows how to negotiate the best condition and position for his accounts but on the other hand I love continuation and development of business relations with Rupert Wild and would always appreciate his advice or opinion.

    Gruner + Jahr Germany

  • For us and for many years WHITE Communications is a valuable and highly estimated partner for all kind of media related topics. It's all about professionalism, no matter if it's a newcomer lifestyle brand or a global fashion benchmark. The experienced team with experts in each field is always focused on the highest quality level, which also leads to the best results for the customer. Building brands, building bridges and building relationships, that's what WHITE stands for.

    Textilwirtschaft Germany

  • After years working with WHITE Communications and you, I can say WHITE means excellence in luxury communication. The media department understands the complexity of this market and selects the best strategy for their clients fully meeting their needs. You Martin are a great asset - smart, organized, creative and dedicated. You have broad experience and knowledge, you can always be counted on to get to the best solution for the client.

    Vanity Fair US

  • WHITE Communications is known for their excellent reputation in the luxury and fashion categories. Their commitment to their clients and knowledge of their business is unparalleled. While always looking out for their clients' best interests, WHITE includes their trusted media partners in the conversation allowing them to put their best proposal forward. When working with Martin Wossner and his team on an important NYC store opening last fall, The Wall Street Journal team was pleased with the seamless communication between WHITE and the client. With the ability to truly understand the client needs and objectives, we were able to execute a 360 degree program from global media placement to bonus distribution to PR and editorial attendance. I highly recommend WHITE and always look forward to working with them.

    The Wall Street Journal US

  • The fact that Bvlgari is now a highly desirable brand on the German market too is partly thanks to WHITE´s excellent media planning, which enabled us to appeal to the relevant target audience in optimal fashion and win it over.

    BVLGARI DEUTSCHLAND

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