RUPERT WILD is the owner and founder of WHITE. Back in 1991 he launched the communications agency for brand promotion Wipro. In 2006, the company was renamed WHITE Communications and continued focusing on international premium brands.
Rupert is a member of the board of examiners of Munich’s International Chamber of Commerce and Industry, as well as a university lecturer in marketing and public relations at the University of Munich. From the very beginning, Rupert has focused on finding the right people:
creative, original and with an unstoppable drive for excellence. Many worked in the fashion and luxury industries before joining WHITE Communications, and all of them share his passion and sense of purpose. The secret to our success is not just enjoying our work, but falling in love with it.
Rupert Wild establishes the Wipro advertising agency in Munich-Schwabing. Among the first projects are: film commercials for PENTAX as well as for the European Fila campaign on MTV.
With Bulgari, the first project in the luxury goods sector is successfully put into action. Services focus increasingly on premium products by internationally branded companies.
WHITE Communications expands its campaign lead and media bookings beyond European markets from now on also in other continents. The result is a growing network. Consulting the brands Karl Lagerfeld collection, K by Karl Lagerfeld, Lagerfeld and KL Eyewear.
Our office opens its doors in NY
We are celebrating an exciting and eventful quarter of a century during which we have had the privilege of working for some of the most beautiful brands in the world. To mark the occasion we have published a magazine especially dedicated to luxury brands & trends.
WHITE offers strategic expertise for all
digital marketing activities, as well as an
intelligent media-mix and PR solutions.
The heart of Munich's fashion, media and communications industries is located in the east of the city. In 2010, this vibrant area became WHITE Communications’ new home.
Both the city center and the airport can easily be reached from the WHITE offices by road or public transportation.
Clients arriving by car will find parking spaces in the courtyard. The main entrance is located at Rosenheimer Straße 145e.