WHITE is a leading independent communication agency for international luxury brands.

WHITE creates strategies and solutions that evoke desire and emotion. We place brands in environments where consumers and opinion leaders become passionate fans, our goal: to ensure long term buying decisions.

Our key areas of competence in the fields of fashion, beauty, watches & jewellery, accessories, eyewear and sport:

MEDIA AGENCY: Global Player: combining a global mindset with expert knowledge of local markets, the media unit focuses on high-end print, out-of-home, TV, and cinema, bringing your target group to your brand - efficiently and creatively.

DIGITAL AGENCY: We have excellent competence on all digital channels. Display campaigns, E-Mail Marketing, Social Media, Mobile, SEO/SEM. Our specialists have in-depth knowledge and offer expertise on all facets of digital marketing. We ensure a high quality and an appropriate positioning of your brand. Our digital services provide luxury brands with a unique and authentic voice on the internet and allow them to precisely target their audience. Our in-depth reporting allows not only a consistent optimisation of the campaign but also critical insights into the consumer behaviour of your target group.

PUBLIC RELATIONS AGENCY: Exclusive coverage in high class editorial environments, as well as in our showroom. We have longstanding and trustworthy relationships with top media partners not only in Germany but worldwide. We are always informed about trends and news within the international luxury sector. This know-how is reflected in how we develop individual strategies for your brand.

EVENT SERVICES: Luxury brands as a live experience: whether at product launches, or exclusive press and showroom events. First class orchestration of your events is the key to long term communication success.


WHITE UNDERSTANDS THE LUXURY SECTOR
Our client portfolio includes many international luxury brands. We understand the needs of brands which stand for excellence, elegance and luxury.

WHITE IS AN OWNER-RUN INDEPENDENT AGENCY
We understand and treat each and every client individually, giving you the best service and expertise without being tied to the constraints of a huge network.