ENGAGING TODAY’S LUXURY CONSUMERS ACROSS THE GLOBE

We recently invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.
#influencer #influencerevent #streetstyle

WHITE Communications works for Fondazione Capellino and is delighted to represent this exceptional client. The foundation is dedicated to safeguarding nature, biodiversity and animals. Its credo: “The future is our responsibility.” Besides developing and managing projects, the organisation also champions meaningful third-party activities. The foundation was established in 2018 by Pier Giovanni Capellino, the founder of Almo Nature.

The Italian company is a premium pet food manufacturer, producing top-quality products on a purely natural basis. As a corporate citizen, the visionary entrepreneur is dedicated to a unique mission: after the deduction of costs, investments and taxes, the company makes its entire profits available to the foundation and its projects. They include Companion Animal for Life, a European project dedicated to the protection of dogs and cats; the Humans & Wildlife initiative for the protection of wildlife and predator habitats; Regenerating Villa Fortuna, an agricultural project in Piedmont focused on sustainable food production; and the Impact on Biodiversity research project, which is concerned with new methods for assessing human impact on biodiversity and measures for ensuring its preservation. Especially in the case of #WeAreBiodiversity, the foundation demonstrates a passion for developing lots of exciting approaches with great relevance for the times we live in – a philosophy it shares with WHITE Communications. That’s why the team is so looking forward to the special communication tasks it will be undertaking for Fondazione Capellino.

PR EXPERTS:
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

Romeo Tavian
tavian@white.de
+49 89 360766 46

The world is a very different place than it was a year ago and many companies have had to reduce their marketing activities in recent months. Now, as Europe tries to return to some kind of normality, brands are reactivating their campaigns. Social media marketing is an effective way of addressing customers and generating new interest. This clientele is already buying other labels on social media. Make sure they have the option of buying from you too!

This kind of competition calls for sound timing and content strategies that reach prospective customers, integrate the existing fan community and appeal to visitors to your website in a new way.

If you’re looking for a complete social media marketing solution that includes both social media community management and advertising, get in touch with the experts at WHITE Communications.

SOCIAL-MEDIA-EXPERT:
Jason Demorest
demorest@white.de
+49 89 360766 75

Smart search engine optimization (SEO) enables you to find out which keywords your competitors are using to attract potential customers. WHITE Communications uses a professional search to identify the differences between your current keywords and those of your competitors – and close the gaps. So how do we do it?

Measuring the keyword difficulty against search volumes enables us to devise plans for steering users to your website. Search engine optimisation calls for a long-term strategy for turning harder to rank keywords into SEO hits. For the entire lifetime of the campaign, your website is monitored against your competitors so that your online presence can quickly adapt to changes in competitors’ strategies and market conditions. In addition, WHITE Communications reacts immediately as more website and social media users mention your brand, implementing brand monitoring tools to optimise outreach.

Plus, WHITE Communications also manages Google My Business and online brand listings to keep your site details updated proactively across 50+ local and international citational sites with photos, videos and branding copy.

These are just a few of the SEO solutions in WHITE Communications’ portfolio. If you’d like to find out more about the full spectrum of our online marketing portfolio, just get in touch!

DIGITAL-EXPERT:
Jason Demorest
demorest@white.de
+49 89 360766 75

Kosmeti.co and WHITE Communications are celebrating the beginning of a special relationship. The Munich-based online shop, which has been specialising in luxury niche products for skin and hair care from Italy and the US since 2019, is now presenting the brands NUMBER 4 // ACANTHA // MAISON8PURO.

The modern natural cosmetics company champions the production and distribution of all-natural, organic cosmetics. Its hair and skin care lines are based on unshakeable principles. They are silicone and mineral oil-free and contain only the very best of what nature has to offer.

WHITE Communications is delighted to join forces with Kosmeti.co in spreading the message that natural beauty is the only kind that counts. An example: WHITE takes care of the podcast posts of spiritual blogger Rebecca Randak of Fuck Lucky Go Happy, who liked the concept so much that she presented the company’s brands in her Heiliger Bimbam podcast. Sisters Josephine and Jasmin of Ayurveda blog Prana Up Your Life also highlight the pure, vegan character of the Kosmeti.co products in a podcast. The podcast collaborations are accompanied by social media content on the bloggers’ platforms and give listeners and followers additional added value by including a discount code.

We’d be delighted to develop an individual PR campaign tailored to your products or services for you too. We look forward to hearing from you.

PR EXPERT:
Romeo Tavian
tavian@white.de
+49 89 360766 46

German architect and designer Felix Schwake has been presented with the Paris Design Award 2020, as well as receiving the Grand Prix – Product Design of the Year accolade.

The prizes are the latest additions to a long line of international honours for Schwake’s distinctive “upscale and striking” signature. When it comes to playing with forms, he’s second to none. Colour creates contours, simplicity emanates elegance – a formula for success that makes his work unique and his furniture designs iconic. The idea behind Schwake’s philosophy is to enhance a simple geometry with “utility” function: “Architecture has to be background for life,” he says, summing up the essence of his creative ideas.

The days when Schwake’s designs were an inside tip are long gone. Nowadays they are much sought-after collector’s items, as the long list of awards they have been presented with goes to show:

2020 Winner: Paris Design Award – Product of the year
2020 Winner: Paris Design Award
2018 Winner: Iconic Award
2018 Winner: Iconic Award Selection
2016 Winner: German Design Award SPECIAL
2014 Winner: Interior Innovation Award SELECTION
2014 Winner: Interior Innovation Award
2011 Winner: Interior Innovation Award

If you’d like to arrange an interview with the exceptional designer and architect Felix Schwake, just get in touch.

PR EXPERTS:
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

Romeo Tavian
tavian@white.de
+49 89 360766 46

When the finest Belgian chocolate meets the queen of nuts, a starburst of exquisite tastes is guaranteed.

Maison Macolat has combined the best of two culinary worlds – a marriage of two delectable delights that opens up a whole new cosmos for gourmets to discover: the delicate flavours of the macadamia nut surrounded by the finest Belgian chocolate. A tempting speciality that sets off an explosion of pure indulgence as soon as you bite into it.

WHITE Communications is delighted to present this very special delicacy for a client from the world of culinary arts. By the way: Maison Macolat is the result of a creative idea by Julian Bunge, whose family has a long tradition of cultivating macadamia nuts in South Africa.

If you’d like to present a new stage of your product journey, we’d love to advise you.

PR EXPERTS:
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

Romeo Tavian
tavian@white.de
+49 89 360766 46

The WHITE Communications app WhiteLikes has been available since June. WhiteLikes is an influencer marketing platform that brings premium and luxury brands together with the best influencers in the sector. Companies can use WhiteLikes to initiate influencer activities for their campaigns quickly and efficiently. The app developed by White Communications gives our clients a direct line to the influencers – accompanied by competent support during the campaign. The simple and transparent flow makes the app unique and ensures an advantage as compared to traditional influencer marketing. Frequent mailings and flow processes become superfluous. The search for suitable influencers, the sending of briefings and the approval of images are simplified, considerably increasing the agility and efficiency of promotions.

Interested? We’d be happy to present this innovative tool to you. Click here to find out more about WhiteLikes.

INFLUENCER MARKETING & MEDIA
Carina Suhling
suhling@white.de
+49 89 360766 74

Sustainability is the new luxury. Samsonite is moving with the trend and presenting a new hard shell collection by the name of Proxis™. Available in four on-trend colours, the stylish and dynamic high-performance suitcases in the Proxis™ range are designed to make travelling more convenient.

The monogram or laser engraving service for personalising the luggage is just one of the highlights. The stylish travel companions are based on a patent-pending innovation called Roxkin™, a material developed by Samsonite and made at its own production plant. It’s Roxkin™ that gives the luggage pieces in the Proxis™ collection their remarkable strength, resilience and lightness. What’s more, the new material ensures the suitcases always bounce back into their original shape. The quality and production standards embodied by the new collection underpin Samsonite’s commitment to a sustainable future, for instance by means of the special benefits provided by the new global customer service plan Samsonite wecare.

If you want to show your new products in the right light too, get in touch with our expert team – they’d love to hear from you.

PR EXPERTS:
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

Romeo Tavian
tavian@white.de
+49 89 360766 46

Because saying thank you is important: WHITE Communications has presented the WHITE STAR AWARD for outstanding day-to-day team play for the 15th time.
Criticism is essential. Especially when something isn’t going well. Then it’s a case of addressing the problems, eliminating the source of trouble and doing it better next time. But what about when things are going really well and there’s even a friendly face behind the successful efforts? “Extraordinary results are due to an extraordinary performance – and therefore extraordinary people. For WHITE, they’re the bright stars in our day-to-day collaboration – our WHITE STARS,” says founder and CEO of WHITE Rupert Wild. That’s why, since 2006, White Communications has been presenting the WHITE STAR AWARD to selected partners, journalists, members of staff and PR & media professionals in recognition of their expertise and team spirit.
The latest round of awards was presented in mid-July when, for the 15th time, Rupert Wild issued an invitation to the WHITE STAR AWARD ceremony at the agency’s premises. “Honouring the professional example set by Mr Redondo-Vegas and saying thank you in proper style is something that really matters to us,” said Rupert Wild. “Success is always the work of humans. And for us, that conviction plays an essential role in establishing a corporate culture of professionals.” That’s why the award winners were personally honoured by the same members of WHITE’s staff that they share such a trust-based, constructive working relationship with.
This kind of collaboration is extremely important – especially when corona means having to create emotional closeness from a safe distance and using good communication to move even closer together. Particularly during these difficult times, we have nothing but admiration for the outstanding conduct of Mr Redondo-Vega. We especially respect his professional leadership of his magazines and greatly appreciate his long-standing journalistic work. We have been implementing projects with Mr Redondo-Vega for many years now and always take great pleasure in collaborating with such a reliable partner.

The WHITE STAR AWARD was presented in the following categories:
✭ Best Influencer Fashion
✭ Best Influencer Lifestyle
✭ Best Influencer Beauty
✭ Best Editor Fashion & Lifestyle

We moved!
From now on you'll find us:

WHITE Communications GmbH
Innsbrucker Ring 15
81673 in Munich

After 10 years in the Rosenheimer Straße a new chapter is beginning for us and we are looking forward to welcoming you in our new office in the future.

Please change our address in your master data.
Until then we send you our best regards and stay healthy!

Your team from WHITE Communications

Sorry, this entry is only available in German.

There's music in there
For the second time, Fairmont Hotels & Resorts is cooperating with the Montreux Jazz Festival to present an exclusive artists' showcase. As part of the newly expanded Fairmont World Tour, a jury has selected two talents from the many up-and-coming artists from around the world who have performed at the festival. Following the festival, the musicians travelled around the world to perform at various Fairmont hotels. At the end of the tour, the two artists Jalen N'Gonda and Bobby Balzini met at Fairmont Le Montreux Palace for a big final jam session. The artists were supported by the non-profit Montreux Jazz Artists Foundation, which seeks and finds young artists. The event was accompanied by the two influencers Mirjam Jaeger and Rafael Beutel. Beutel took over the ALL - Accor Live Limitless account of our client on Facebook. Jaeger conducted an interview with the two jazz musicians, which was subsequently also published on Facebook and Instagram.

Are you looking for the right influencers for your event? Talk to us:

PR EXPERT:
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

First!
A social media campaign gave real Hello Kitty fans the chance to win a pair of the coveted Dr. Martens X Hello Kitty Boots before the official launch. The winner was lucky in more ways than one, because the majority of the boots from the collection were sold out in next to time. This line from a renewed cooperation between the Japanese brand Sanrio and Dr. Martens combines the classic features of the boots with jazzy designs from the Hello Kitty series.

We have all sorts of creative ideas and suggestions for your social media campaign.

SOCIAL MEDIA EXPERTS:
Karoline Bünemann
buenemann@white.de
+49 89 360766 20

Jason Demorest
demorest@white.de
+49 89 360766 75

TV stars with style
Presenters from various TV stations, such as Rebecca Mir, Viviane Geppert, Annemarie Carpendale, Karen Webb and Ruth Moschner, are becoming ambassadors and wearing stylish shoes by Steve Madden. The symbiosis of stars and style can now be seen on television as well as on the red carpet.

Make the most of your brand's potential and we'll use our experience to ensure the right positioning.

PR EXPERTS:
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

Romeo Tavian
tavian@white.de
+49 89 360766 46

WHITE wishes Liu Jo a happy birthday
1995 was a good vintage - as shown by two of its outstanding children. The Liu Jo label and Kendall Jenner both saw the light of day that year. A reason to celebrate - for both of them. The fashion brand signed the supermodel up as the Liu Jo face for #Bornin1995, the birthday campaign under which the luxury label is showing its anniversary pieces - a reminiscence of the fashions of 1995. WHITE Communications congratulates Liu Jo and is looking forward to implementing a combined out-of-home campaign with digital citylight screens and classic citylight posters in Munich, Berlin, Düsseldorf and Stuttgart to mark the start of the year-round birthday celebrations.

Contact us to book the most prestigious citylights network and make your campaigns shine in city centers.

OOH EXPERTS:
Ralph Kopka
kopka@white.de
+49 89 360766 27

Alice Michalik
michalik@white.de
+49 89 360766 25

New shop in town
There's so much more to Bonn than its title as "the former seat of the Federal Government". The city on the Rhine is tolerant and trendy - thanks not just to its almost 40,000 students, but also to the international organizations that are based there. So it’s clearly the right location for the lifestyle brand Dr. Martens - which is why Dr. Martens celebrated the opening of a new Dr. Martens Store in an industrial design look there, together with artists and other trendsetters. The opening was accompanied by a Facebook campaign with geo-targeting. Art and artists like Goldroger, a DJ set by Rhina Love and customizing by Wes turned the opening into a highlight.

Opening a new store? We have the expertise to stage it in the best possible light:

SOCIAL MEDIA EXPERTS:
Karoline Bünemann
buenemann@white.de
+49 89 360766 20

Jason Demorest
demorest@white.de
+49 89 360766 75

The "Valentines Campaign" of hip jewelry designer Tamara Comolli is striking proof that showrooms can inspire. Geared to Facebook and Instagram, the advertising went one better when it came to addressing customers. The luxury jewelry brand used geo-targeting to specifically address potential customers in the vicinity of boutiques in the Hamptons and Palm Beach. It worked! The stores were an attractive and stimulating place-to-be and gave Valentine's Day an extra touch of glamour for lovers.

Get in touch with our experts and find out how you can get your store customers on the right track:

INFLUENCER MARKETING EXPERTS:
Karoline Bünemann
buenemann@white.de
+49 89 360766 20

Jason Demorest
demorest@white.de
+49 89 360766 75

Never change a winning team
Creativity is born in the mind, and when two creative partners find each other, joint success is guaranteed. Steve Madden's autumn collection 2019, created in cooperation with Winnie Harlow, is a prime example. That's why the partnership is being continued. Fashionistas will be delighted with the creative duo's colorful spring edition. "I'm so excited about the launch of the latest collection with Winnie. It's so much fun to work with her and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs as a tribute to her Jamaican roots: "Last season I named each style in the collection after a loved one of mine; this spring I wanted to build on that personal touch and explore my Jamaican heritage." The deep connection she feels with the culture of Jamaica has been translated into emotional and stylish images by the famous photographer Steven Klein. View and order at www.stevemadden.eu and at selected re-sellers in Europe.

The best on social media

The current influencer campaign, which addresses a mix of micro- and macro-influencers, proves that WHITE is the right partner for influencer targeting for the Fine Jewelry collection by Tamara Comolli, among others. For example, Viky Rader, Annette Weber and Anna Schürrle are on the "WHITE List" for Germany. Upcoming stars such as Catharina Maranca will also be involved during the campaign for Tamara Comolli. But WHITE is not only recommended in Germany as a bridge builder to the stars of new media. In the USA, too, the agency can rely on the right contacts such as Collage Vintage from LA with over 1.1 million followers or Jenny Walton from New York. In addition to coordination, the 360-degree service includes screening, audience and of course the implementation of the posts.

If you want your campaign to sparkle as well, contact our experts who will make the best choice among influencers for you:

OUR INFLUENCER MARKETING EXPERTS
Karoline Bünemann
buenemann@white.de
+49 89 360766 20

Carina Suhling
suhling@white.de
+49 89 360766 74

Meeting point of the hip

According to the motto "time to shine" WHITE Communications created a hip meeting point for the assembled fashion media during the Berlin Fashion Week and presented stakeholders, stylists and influencers the exclusive brands represented by WHITE in an exclusive setting. Despite exciting shows and numerous events, around 140 guests from the fashion world came to the Soho House Berlin to celebrate the upcoming spring/summer collections by Tamara Comolli, Tumi, Steve Madden and EISENBERG PARIS in a stylish ambience.

We convey the authentic message of their brand. Please feel free to contact us:

PR
Fee von der Locht
vonderlocht@white.de
+49 89 360766 41

Romeo Tavian
tavian@white.de
+49 89 360766 46

Aron Uhrich
uhrich@white.de
+49 89 360766 47

The luxury label EISENBERG Paris has always stood out for its charismatic perfumes and effective skin care products. The latest innovation from the company is a seven-product skincare line called START. It was developed for the cleansing and care of young skin and offers optimum protection against external influences. It is made with high-quality natural ingredients from 100 percent natural antioxidants. With this, EISENBERG Paris has once again achieved the symbiosis of nature and science in an efficient line for cleansing and hydrating young skin. EISENBERG Paris uses the power of nature and declares war on environmental pollution. Reports in the print, online and social media already attest to a successful start of the new product range.

If you too would like to convince the opinion leaders, contact our experts:

PR
Romeo Tavian
tavian@white.de
+49 89 360766 46

Top-class in New York

New York is one of the top glamorous hotspots of the international fashion scene. And when jewellery designer Tamara Comolli presents her collection, it gives the US metropolis a very special glamour once again. This was also proven by the guests at the exclusive preview, who were enchanted by the new campaign with Carolyn Murphy. In addition to the elite of the fashion media such as ELLE or Harpers' Bazaar, the influencers organized by WHITE such as @nataliebrightly @officialadeng @jennymwalton @iamlena @nicoleharrison @tourdelust also came and found that there is no better way to end a day than to celebrate the new pieces by the exceptional artist Tamara Comolli.

If you want your campaign to sparkle as well, contact our experts who will make the best choice among influencers for you:

OUR INFLUENCER MARKETING EXPERTS
Karoline Bünemann
buenemann@white.de
+49 89 360766 20

Carina Suhling
suhling@white.de
+49 89 360766 74

The mood at MICAM in Milan, which was held for the 89th time, was good, as analysts are predicting sales growth for 2020 and beyond. That times are good for shoe labels can also be seen from the increasing demand of WHITE's industry experts. The growing interest also shows that a shoe is much, much more than a footwear. Shoes set trends, are elegant, stylishly sporty or simply hip and put an ideal finishing touch to the appearance of their wearer. Incidentally, trend scouts celebrated the comeback of Brazilian brands, which are also making giant strides in Europe with their cheerful and sexy creations, not only at the industry meeting in the Italian fashion metropolis.

Expert round in Shanghai.

The topic "Which online, offline strategies are the right ones to win customers and retain them in the long term" was put on the agenda right on the first day of the China Luxury Summit 2019. It is no coincidence, but an existential question for the industry protagonists. The Swissotel Grand Shanghai followed an exchange of views in the expert panel, moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On the stage, Rupert Wild, CEO of WHITE Communications, was joined by Francois Nakkachdji, Partner, RESERVOIR UHREN; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE rounded off its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit.

World WHITE exclusive.

There is always something special when WHITE invites you. On the occasion of the 40th anniversary of Vogue`s German edition, WHITE arranged an exclusive tour of Villa Stuck for the invited guests. On the occasion of the sensational anniversary exhibition, "Vogue" culture editor Bernd Skupin guided guests through the exhibition, showcasing far more than the story of a successful fashion magazine.

In times of urban lifestyle, subculture and fashion are changing in the direction of uniform looks. But Dr. Martens owners do not comprimise. They are individuals who have managed it alone and created something - despite many hurdles. With this in mind, the cult brand initiated a campaign with the appropriate motto "Tough as you". It tells the story of the challenges the Dr. Martens wearers overcame on their way. First, Dr. Martens organized the event in the stores in Berlin, Cologne and Düsseldorf. More will follow next year. Each of the open-to-public events are crowned with an augmented reality experience designed by Berlin designer Assaf Reeb. Another highlight on the Dr. Martens stage is rapper Ebow, who proves that women can also rap. For this performance WHITE found the best basis through the suitable media booking and chose the design platform "highsnobiety.com", created for style-conscious people. It accompanied the campaign of the cult brand.

Come and get together.

The leading press representatives and stars of the influencer scene met for the TUMI press cocktail Spring/Summer 2020 and could exchange ideas in the urban, cool ambience inspired by industrial design in the Goldberg Studios in Munich. And there was a lot to talk about and see at the relaxed after-work appointment. This was ensured by the cheerfully colourful main actors, the pieces from the upcoming TUMI collection, who at first glance already create a good mood.

Chic at the hotel.

If a hotel is as unconventionally beautiful as SO/Berlin, it goes without saying that the employees do not wear the usual and expected business look. That's why the hotel commissioned the designer duo Viktor&Rolf. The result is as usual extravagant and extraordinary, just in the sense of the SO message. The patterns and motifs take up the overall design theme of a luxurious safari, a reminiscence of the neighbouring Berlin Zoo. The right animal was assigned to each task. Like the giraffe, the doorman, for example, keeps track. The team at the reception can be recognised by the elephant - symbolic of a good memory. The line runs through and makes for a smile, not only on the part of the staff. Influencers from WHITE also drew attention to the topic, such as @blvckxkev, @howimetmyoutfit, @cheynnetulsa, @evertoon6, @Klara Berg and @Marina the Moss found the message to be be extremely good. WHITE organized the V&R campaign shooting in the hip SO/Berlin hotel.

Meeting Point of the beauty scene.

The luxury cosmetics and perfume brand Eisenberg impresses with passion, timelessness and quality, which is based on a combination of the latest technology and the very best raw materials. But Eisenberg not only means the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see for themselves at a kick-off event. At the Mandarin Oriental luxury hotel in Munich and at the Clouds Restaurant in the Dancing Towers in Hamburg, beauty expert Patrizia Mazzitelli von Eisenberg gave insights into Eisenberg's product world. All well-known lifestyle titles such as "Glamour", "Bunte", "Madame", "Harpers Bazar" or "Men's Health" as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy were present.

Passion meets perfection.

When the footwear becomes a stylish statement, you can be sure that this creation comes from the New York designer Steve Madden. The opening of the Steve Madden boutique in the London Westfield Shopping Center was a big step on the ladder to success for Shoe Mogul. Madden himself was present and with him numerous stars of the fashion world celebrated the new Mecca for fashionistas. Among those present were "Pussycat Doll" Nicole Scherzinger, hip influencers including the Germans Catharina Maranka, Milena Karl, Isabel Schröder, Francesca Lesch and Denis Cebulec. This event was a first time working with the brand Steve Madden as their representative agency.

The Fairmont Hotel Vier Jahreszeiten in Hamburg was the venue for the Fairmont Loves Film Evening. To celebrate this, the hotel invited VIPs from the influencer scene, actors, public figures and VIP guests of the hotel to enjoy an evening together around the topic of film. With cocktail classics consisting of well-known blockbusters, golden popcorn and delicious delicacies, the guests could also visit the exhibition on the history of the film industry. The Berlin singer Eva Diamante performed for the optimal musical setting. Among the guests were influencers such as Juliane Diessner and Louis Darcis, actors such as Ben Dahlhaus and presenter Sebastian Merget, as well as TV chef Bea Schulz and many others.

Editors of the Fashion & Lifestyle press in Munich enjoyed a lunch in "The Sky", 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from an airy perspective. This made the presentation of the collection an unforgettable experience.

All but not the standard

Dr. Martens wearers have one thing in common: they are not mainstream, but personalities for whom resistance is an incentive. The TOUGH AS YOU collection is a tribute to rebels who are willing to express their opinions and not just talk. Dr. Martens continues the tradition of creating footwear that underlines the intellect of its wearers.

This has been the case since 1960, when the first boot "Martens 1460" came into the market. Since then, the brand has moved with the times and is the expression of self-determination. WHITE is pleased to support Dr. Martens and the "Tough As You" campaign on social media, display, i-D online magazine, Highsnobiety and OOH implementations with the Digital Cube in Berlin.

Two specialists go a common way. Silhouette, the family-run eyewear specialist, will be supported by WHITE Communications on the PR side with immediate effect. The brand's products combine lightness and wearing comfort in perfection. Silhouette is thus setting a new record in terms of quality. The glasses of the Austrian company are a must-have in the optical accessory segment. Silhouette succeeds in combining tradition, innovation and state-of-the-art production technology in a distinctive product. Silhouette combines lightness and wearing comfort in perfection and thus meets the highest demands. The traditional company has been manufacturing glasses in Austria since 1964 and combines manual work with state-of-the-art production technologies to produce unmistakable glasses. In 1999 Silhouette revolutionized the world of eyewear with Titan Minimal Art, a pair of eyewear that weighed only 1.8 grams and was screwless, hingeless and rimless. With astronauts, Silhouette glasses have been in space 35 times, with the Vienna Philharmonic they travel around the world as well as with a number of greats from entertainment, business and politics. But Silhouette offers its wearer much more: unlimited possibilities in form, colour and design to emphasise individuality and personality. WHITE is looking forward to setting new PR milestones together with Silhouette.

At the beginning of July it was time again. WHITE celebrated the WHITE After Work Summer Party with stylists, influencers, business partners and customers. With good music, fruity-fresh cocktails, candy floss and Asian finger food the guests could end the evening in a relaxed atmosphere.

The brand EISENBERG Paris has been inspiring for over 18 years its clients with its luxury skin-care, fragrance and make-up products.
Over the years the brand quickly became one the benchmark of the beauty industry and its anti-aging performance products have set new standards.
And its success story continues. The family business is growing just as rapidly as the popularity of the brand - in Germany too.

WHITE Communications is honored to welcome EISENBERG Paris as a client and looks forward to accompanying the the luxury brand on its growth path.

WHITE Communications has handed out its yearly "WHITE STAR AWARD". This year the title "Media Personality of the Year" went to Caroline Daur. The German influencer is one of the biggest industry names not only according to us but also to Launch Metrics. The consulting and analysis firm ranked her as the second most important mega-influencer worldwide in the fashion sector. Known for her stylish petite figure and big personality, Caroline inspires millions of followers in the Instagram community.

Hackett & White invited the biggest names of the fashion and media industry to join them in the Hackett Showroom in Munich for the launch of the new collections of the British - Mayfair, Modern Heritage and New Country.
GQ, Robb Report, SZ and Icon as well as actor John Friedmann and blogger Norbert „Bru“ Ambros were just few of the names on the guest list at the Press-night organized by WHITE Communications.

We offer you an interesting job in a young and dynamic team. At the same time we would like to grow together with you and rely on a trusting cooperation.

As part of your work, you will be the contact person for enquiries from our customers in the fashion & lifestyle industry as well as media partners on a national and international level. You will accompany the entire process from planning and purchasing to campaign management and reporting. In particular, you will be responsible for digital campaigns (display / programmatic buying) as well as paid social media and influencer marketing.

Your profile
- Completed studies (business studies, communication sciences, advertising) or training with advertising content
- First professional experience in the media, fashion or advertising sectors
- Independent and organized working style
- Strong communication skills and team spirit
- Safe handling of MS Office
- Very good knowledge of written and spoken English
- Passion for the media and advertising industry
- Initial experience with Facebook Business Manager, Influencer Tools and Google Marketing Platform advantageous

Interested?
If you recognize yourself in this requirement profile, we look forward to receiving your application. Please send it to hello@white.de

At the beginning of May TUMI invited the Who's Who of the lifestyle scene to the launch of the Alpha 3 Collection in its Baden-Baden, Munich, Düsseldorf and Frankfurt stores.
Guests as fashion designer & Let's Dance candidate Thomas Rath, tv-star Verena Laura Osswald, "The Voice of Germany" and "taff" presenter Thore Schölermann, radio presenter Verena Kerth, ice-hockey player Danny aus den Birken moderator Gülcan Kamps could admire the new TUMI collection while enjoying food, drinks and cool DJ tunes. Guests could also get their TUMI luggage tag personalized live by an illustration artist.

High-quality, elegant, innovative and with a good portion of "savoir vivre" - this is the DNA of Tamara Comolli's jewellery creations. With her inspirations, the designer always crosses boundaries and dares to surprise. At the end of February, the "Fine Jewelry Label" presented the latest creations of the lifestyle and jewelry trade press at WHITE's "Press Day" in Munich's Prisco Haus. But the designer is also frequently invited internationally to show her jewels at sensational exhibitions. One example is the event curated by the Italian "Vogue" at Christie's auction house, as noted by the 'New York Times', among others.

WHITE & Popsockets invited the two influencers antoniaelena.official (Antonia Elena) and marijkesmitt (Marijke Smitt) to give the stylish new smartphone accessory a new individual touch and to design their own popsockets together with WHITE. Mission accomplished. Both influencers have promoted their Popsockets designs on their Instagram account and made their followers aware of it. Reward for the creative achievement: a share of the sales revenue of their Popsockets.

WHITE starts the ESCADA Spring/Summer Campaign 19 in New York City and Los Angeles with innovative technology.

ESCADA presents the imaginative new campaign with pop star Rita Ora on the brand new digital screens on 5th Avenue in New York as well as on prominent screens in Beverly Hills. The out-of-home campaign motifs, which play with oversized accessories and heritage details from ESCADA, reach the target group not only in "Real Life". A geofencing technology makes precise mobile retargeting possible - passers-by who are within a certain radius of the areas are addressed again on their smartphones with the same images and call-to-action.

It was a spectacular Christmas eye-catcher at an important cultural monument of the Bavarian metropolis. The oversized billboard "Christmas made by Tiffany" not only inspired gift seekers, she also decoratively veiled the construction site at the „Münchner Residenz“. The motif: small robots that lovingly produce jewellery in a futuristic working environment and thus conjure up light in our everyday lives.

Tommy Hilfiger was omnipresent during the Zurich Film Festival in October. He was not only seen at the event, he was seen also in the city. Behind it was not only the fashion designer's cinematic passion, but also a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The portrait of the Formula 1 world champion adorned the tram of the Swiss banking city - visible to 3.5 million passers-by.

Lewis Hamilton made sure that during the Zurich Film Festival there were not only optical delicacies in the films shown.

WHITE COMMUNICATIONS is a full-service communications agency for the international premium and luxury goods industry with offices in Munich and New York. We serve well-known clients from the fashion, beauty and lifestyle segment and offer a comprehensive service in the areas of Public Relations, Influencer Marketing, Media, Digital Campaign Management, Production Services and Consulting.

We are now looking for

An intern for our public relations department

Your tasks:

- Support of the PR department in day-to-day operations

- Writing press releases and mailings

- Assistance in the planning and implementation of events

- Answer inquiries from journalist

- Support in equipping VIPs and influencers

- Sample handling and management of fashion collections

- Social media monitoring and compilation of publications

- distribution handling

Your profile:

- An availability of at least 3 months

- Preferably enrolled student / mandatory intern full time

- Experiences in PR or fashion industries preferable but not essential

- Strong affinity to web and social media

- Good German and English skills –  spoken and written

- Good Microsoft Office knowledge (Excel, Powerpoint, Outlook and Word)

- Good communication and writing skills

- Able to work independently and a fast learner

We look forward to your receiving  your application indicating the earliest possible start date.

Contact person:

Fee von der Locht

+49 89 360 766-0

pr@white.de

Whether a day trip, long haul travel or a business trip - we all need loyal companions to carry our precious possessions safely to their destination. We proudly announce the expansion of our cooperation with our media partner TUMI and welcome the American travel and lifestyle specialist to our PR Unit. In addition to media purchasing and planning, we now support TUMI with our many years of experience in the field of public reltions and event management.

Since 1975, TUMI has been developing world class business and lifestyle travel luggage for Global Citizens to enhance, simplify and beautify all aspects of life on the go. The American brand is sold in more than 75 countries worldwide through more than 1,900 points of sale and is known for its diverse and high-quality designs.

We look forward to our journey together with TUMI. Pack your bags. We cordially invite you to explore with us the exciting world of the American premium suitcase manufacturer.

Enchanted by the sparkle of colorful gems and unique diamonds, we fell in love with the luxurious jewelry of TAMARA COMOLLI. Just in  time for the festive season, we are pleased to announce the glamorous brand from Gmund by the beautiful Tegernsee lake, as a new addition to our WHITE portfolio. TAMARA COMOLLI, the Fine Jewelry label of the founder of the same name, is now being looked after not only by our media department but also by the PR Unit.

Founded in 1992, TAMARA COMOLLI is the epitome of casual and under-stated luxury in the jewelry world. The loving and at times playful designs as well as the enchanting color combinations of the pieces of jewelery, combine high-quality gold with the finest gemstones and brightest diamonds.
We look forward to a sparkling cooperation with TAMARA COMOLLI and invite you to get to know the product variety of the brand.

As the warm summer months come to an end, the arrival of autumn means colder days ahead. Just in time for the changing seasons, Hackett London launches its first Trend Story - Classics Reinvented. This is a collection of essentials that can be layered together to confidently coordinate texture, colour and warm fabrics in anticipation of the colder days. To add lightness to everyday style choices, our second Trend Story - Country Per Suits - features a carefully crafted selection of rugged and attractive casual cut pieces that celebrate a classic British winter and evoke memories of a trip to the countryside.

Fittingly, we at WHITE Communications invited selected editors to a special presentation at the hotel “DAS KRANZBACH”. In the English setting, our guests had the opportunity to take a closer look at the two new collections.

Luxury British menswear brand Hackett London are pleased to announce its continued partnership with Henley Royal Regatta as the ‘Official Clothing Partner’ for the 2018 sporting event.  Henley Royal Regatta is one of the world’s most notable and prestigious rowing events, held annually in Henley-­‐on-­‐Thames since it was established in 1839 and this year takes place from 4^th – 8^th July 2018.

Hackett London has a history of British Sporting associations which in the past has included The Boat Race, the esteemed London Rowing Club and World Sculling for nearly twenty years.  Partnering with Henley Royal Regatta is a natural evolution of the Hackett London portfolio whilst expanding our association offering a wardrobe of essentials for your Henley Royal Regatta weekend. 

Henley Royal Regatta prides itself on an embedded tradition of maintaining a strict dress code. Hackett London adheres to these sartorial requirements by providing attire for the Stewards and official representatives of the Regatta throughout the week as well as a capsule collection for the sporting spectators who flock to Henley-on-Thames in support of their teams. 

The StyleNite by Michalsky returns to the Tempodrom as the grand finale of the Berlin Fashion Week 2018. 1,500 invited guests were part of the breathtaking, innovative staging of the ATELIER MICHALSKY collection. According to the motto "Dream Again" the unique location offers the perfect setting for the inspiring show. "Dream Again is an invitation to see the positive sides of our lives. A call that people focus on the possibilities again and not put the problems in the foreground, " says Michael Michalsky.

Our WHITE Fashion Lunch during Berlin Fashion Week takes part every year at the Borchardts Restaurant, where we have a relaxed lunch break between the shows with our customers, partners and friends!
 

PopSockets is captivating the global market. The cult gadget, which enhances every day handling of smartphones and tablets is attracting more and more people worldwide. US PopSockets inventor David Barnett now wants to tell his compelling success story in the course of a tour of cities through Europe. This will take the business founder to London on 26th June, on 27th June to Berlin and on 28th June to Paris . Influencers, bloggers, press and PopSocket partners from the respective countries are invited. Each event will be rounded off with a party; with dance-floor filling DJ’s, a product expo and selfie worlds.

The legendary GERRY WEBER OPEN Fashion Night was a fashion highlight and a brilliant prelude to the grand finale the following day. Eva Herzigova, the face of the campaign, took the opportunity to personally present her new Capsule collection. The international supermodel was the eye catcher on the red carpet. During the following stage talk with Creatice Vice-president Rena Marx, who is in charge overall of GERRY WEBER design, Eva Herzigova revealed just how much she enjoys working with GERRY WEBER, what constitutes her personal style, and favourite garments in the collection. "I find the black dress with the floral prints to be a great alternative to the usual classic design, and the red cashmere coat is my absolute favourite in the collection," says Eva Herzigova.

The stars of the world of sports, such as tennis world champion Roger Federer and Borna Ćorić could not stay away from the impressive fashion show on the eve of their big match. Many other prominent guests such as Noah Becker, Anja Kling, Franziska Schenk, Marco Ruck, Thomas Rupprath as well as Claudia Carpendale also enjoyed the exclusive evening to the fullest.

The Summit discussed where next for the industry. How should the traditional houses innovate in order to keep ahead of the industry disruptors and remain competitive in the market... What does the millennial luxury consumer want and how is the way they are shopping changing the face of retail and how is Gen Z impacting the market and media landscape... Co-chaired by the FT's Editor, Lionel Barber and Fashion Editor, Jo Ellison the Summit brought together leading executives from the industry, innovators and financiers to debate the latest changes in the luxury narrative and what lies ahead. Always a pleasure for us to be a supporting partner!

Video credit: Financial Times

https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit

„A night to remember" according to this slogan the "Elite Awards 2018" were awarded in Munich. The Oscar-Gala for students took place on 15 May 2018 at the GOP Varieté-Theater. Campus M21 named the best Semester as follows: the best practical projects, thesis, best of Semester and Charity-Projectes. The event was planned and realized by fourth semesters: Sport-, Event- und Media management. As long-time Partner of Campus M21 WHITE Communications supports this unforgettable night.

Because saying thank you is important: WHITE Communications presents the WHITE STAR AWARD for outstanding day-to-day teamwork for the 12th time.

Criticism is essential. Especially when something isn’t going well. Then it’s a case of addressing the problems, eliminating the source of trouble and doing it better next time. But what about when things are going really well and there’s even a friendly face behind the successful efforts? “Extraordinary results are due to an extraordinary performance – and therefore extraordinary people. For WHITE, they’re the bright stars in our day-to-day collaboration – our WHITE STARS,” says founder and CEO of WHITE Rupert Wild. That’s why, since 2006, White Communications has been presenting the WHITE STAR AWARD to selected partners, journalists, members of staff and PR & media professionals in recognition of their expertise and team spirit.

And in mid-May, the time had come for the latest round of awards. For the 12th time, Rupert Wild issued an invitation to the WHITE STAR AWARD ceremony at the agency’s premises. “Honouring the professional example you set and saying thank you in proper style is something that really matters to us,” said Rupert Wild. “Success is always the work of humans. And for us, that conviction plays an essential role in establishing a corporate culture of professionals.” That’s why the award winners were personally honoured by the same members of WHITE’s staff that they share such a trust-based, constructive working relationship with.

The winners of the WHITE STAR AWARD 2017

Best Service MEDIA National: Andre Pollmann, Conde Nast Verlag

Best Service MEDIA International: Julija Eirich, Stylight

Best INFLUENCER male: Michael Christian Meyer, The Suit League

Best INFLUENCER female: Stephanie Hackenjos, The Pink Macaron

Best Service DIGITAL: Stephan Liedtke, DQ&A GmbH

Best Editor Beauty: Sabrina Siegel, Playboy

Best Editor Lifestyle: Jörn Kengelbach, Robb Report

Employee of the year: Josephine Reitzner, WHITE Communications

Luxury is never boring! Especially not when the top ranks of the publications Bilanz, Blau, Die Dame, ICON and Welt come together for the Luxury Conference in Munich. Just in case you hadn’t noticed – all the above titles belong to the Axel Springer publishing group. Watches and jewellery are a particularly reliable barometer for how the upscale economy is doing – which is why they were the focus of the event. And as if that wasn’t enough, expert Serge Hoffmann from Bain & Company put forward some provocative hypotheses that fuelled some lively discussions and influencers shared their perspective with the well-informed audience. WHITE Communications promoted the dialogue and supported the get-together in the form of a partnership.

Public Relations Consultant (Permanent / Freelance)
WHITE Communications – New York City

Join us in transforming peoples  lives and their communities! WHITE Communications has been a full-service communications agency for the international premium and luxury goods industry for 25 years and has locations in both Munich/Germany and New York/USA. We serve prominent clients from the fashion, beauty and lifestyle segments. Right now, we have an exciting opportunity for you to join our team as a Public Relations Consultant.

Are you passionate about communication and public relations? Don´t miss this opportunity to find career success and fulfillment. Apply today! WHITE Communications: Engaging audience – expanding brands.
Public Relations Consultant Responsibilities:

The ideal candidate will have 3 years of corporate or agency experience in PR with excellent media relations, community relations and storytelling experience with strong strategic PR background.
Essential Job Responsibilities:

Work cross-functionally with marketing and internal communications. Experience in brand building and managing communications strategies.

• Strategic storyteller and creative thinker who’s always pondering the headline

• High levels of energy, enthusiasm, initiative, flexibility and commitment

• Executing integrated PR campaigns across multiple channels

• Management, tracking and reporting of integrated campaigns based on defined goals

• Proactive media pitching and managing media relations

• Helping drive trend story ideas/pitches across multiple properties

• Developing and managing company’s brand strategy with media content and execution

• Prioritizing and assigning deliverables, ensuring all deadlines are met

• Contribute to creative brainstorming sessions and brand strategy

• Organize and execute press activities

Specific Requirements

• Bachelor’s degree preferred, preferably in Marketing, Communications or Journalism

• Three years of corporate, public sector and/or social media marketing

• Superior writing and editing skills (specifically regarding press materials)

• Proficiency in Office programs: Microsoft Word, Excel, PowerPoint.

• Deadline-driven self-starter with good judgement and a strong attention to detail

• Strong network to journalists, editors and influencers in the US

Additional Information

WHITE Communications is an Equal Opportunity Employer. WHITE Communications does not discriminate against any person on the basis of gender, race, color, national origin, religion, disability, age, veteran status, gender identity or sexual orientation in admission, treatment, or participation in its programs, services and activities, or in employment, or on the basis of gender in its health programs and activities.

Contact:

Karoline Bünemann
buenemann@white.de

WHITE Communications

100 Park Avenue | New York City
New York | 10017
US +1 212 984 0689
www.white.de
www.businessoffashion.com/community/companies/white-communications

A photo today, a story tomorrow or a video the day after that. According to the authors of Influencer Marketing in the DACH Region: Market Structure, Size and Future Outlook, a study by consulting and research group Goldmedia, using input from influencers to steer corporate and brand messages has established itself as a valuable marketing tool. The experts analysed 30,000 German-speaking digital opinion leaders (with 10,000+ followers), who generated sales amounting to €560 million last year. The consulting and research group predicts that revenues from the influencers on YouTube, Facebook, Instagram & Co. will continue to rise, with the sales volume increasing to €990 million in the DACH markets by 2020.

We at WHITE live and breathe social media – from  scouting and planning to reporting. We create your bespoke influencer campaign.
Contact: Karoline Bünemann buenemann@white.de

Shortly after Tommy Hilfiger announced its partnership with Mercedes-AMG Petronas Motorsports, Lewis Hamilton has been revealed as the new face of Tommy Hilfiger Men worldwide! The racing driver joins supermodel Gigi Hadid as global ambassador for the American label. “I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to a new generation,” said Tommy Hilfiger, adding “He has built his career with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history and a strong relation with Formula One, and with the world of motor sport in general”. Lewis Hamilton said his fans: “I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger”. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.” The campaign was photographed by Mikael Jansson at the famous Pocono Raceway, also known as the Tricky Triangle, in Pennsylvania.

A box office hit and a success story on stage too. The 400. performance of the theatrical adaption of THE INTOUCHABLES was definitely something special: Timothy Peach was able to secure the GOP Varieté Theater in Munich for a Charity Gala. On March 12^th the actor and his colleagues brought the popular comedy on stage, in favor of the Nicolaidis YoungWings foundation, which supports nationwide children and youngsters who have lost a parent. A wonderful performance and a successful evening for an important purpose. WHITE was there and is proud to support a great institution like the Nicolaidis YoungWings foundation.

WHITE is currently powering the "Our Family #MyCalvins" campaign by US label Calvin Klein. The 500 sqm media wall of Klubhaus St. Pauli Hamburg serves as an outsized animated screen. The promotion at this exclusive location will achieve a reach of 5 million people. “Whether you’re related or you bond over shared dreams, family is what you make it. A patchwork of individuals, unified and unbreakable. That’s our family”, is the current campaign’s message on Calvin Klein’s website. The focus is on prominent families like those of Solange Knowles and A$AP Mob. Willy Vanderperre was signed up to photograph the latest shoot, and shines a spotlight on Kris Jenner’s clan in all their glory. Just like everyone else, the sisters are wearing clothes that resemble the iconic underwear of the 1990s: bras, tank tops and boy-shorts, all with CK’s black or white logo, plus denim items by 205W39NYC. “We’re definitely a modern family”, Kourtney Kardashian told Vogue. Calvin Klein published the fourth part of its advertising campaign “ Our Family #MyCalvins” in mid-February.

Gigi in the pole position: Tommy Hilfiger and Gigi Hadid closed out Milan Fashion Week on Sunday 25th. with their DRIVE collection.

In addition to the recently announced partnership with Mercedes AMG Petronas Motorsport, "the show celebrates our new collaboration with Mercedes, marking a whole new chapter for TommyNow," says Tommy Hilfiger.Tommy is in the race.

Ever since the Fashion Week started, the pessimists have been prophesying doom and gloom: Germany isn’t a fashion country, they said, and Berlin is anything but a fashion hub. As a result, the show in Germany’s offbeat capital has been declared dead more than once. But the last Mercedes-Benz Fashion Week (MBFW) from 15 to 17 January was a real eye-opener for the sceptics. More than ever before, Berlin is a fashion hotspot that has now reinvented itself into the bargain. The show provides a platform for new labels and established brands alike – and has now become a much younger event. It owes its rejuvenation to a smart digitalisation concept that not only appealed to the trade professionals but included the general public as well. Backstage peeks, shows and impressions were broadcast in public screenings. Fashion fans could also enjoy the highlights on the organiser’s website or Instagram. The labels and designers who accepted the invitation from Elle and Mercedes-Benz and presented their ideas for autumn/winter at the ewerk event location included Dawid Tomaszewski, Ivanman, Ewa Herzog, Cashmere Victim, Riani, Sportalm Kitzbühel, Irene Luft, Maisonnoée, Bogner and the Callisti label. And they were rewarded with applause not just from the edge of the catwalk but from people on the street too. The organisers were delighted: “Berlin is by far the biggest and most important fashion hub in the German-speaking world, and we have complete faith in its relevance and potential,” says Katja Ohly-Nauber, head of marketing communications for Mercedes-Benz Cars Germany. “We will continue to enhance the newly aligned Mercedes-Benz Fashion Week prior to the second edition in July so as to provide support for the various facets of the Berlin fashion scene.”

Amazing experience during Salon international de la Haute Horlogerie (SIHH 2018), supporting Officine Panerai in the new space, created from Patricia Urquiola for the iconic brand.

Such a great organization, participants and products! Please check www.panerainovelties.com to discover the innovated models presented in Geneve last week.

The attendance figures for the Pitti Immagine Uomo 93 were certainly positive: this year, the event attracted over 600 more visitors than the previous year. That represents an increase of 2.5%. Raffaello Napoleone, CEO of Pitti Immagine: “It was a very positive result in terms of the figures.” In particular, there was an increase in the number of visitors from abroad. 9,200 foreign guests made the pilgrimage to Florence. Russian visitors accounted for the biggest percentage increase (+ 31%), followed by guests from the Netherlands (+ 15%) and South Korea (+ 14%). The four-day event also met with a great response from the media. According to the organiser, almost 3,000 journalists, fashion editors and influencers were accredited to cover the show. There were more than 3 million posts about or from the fashion fair on Instagram alone.