At WHITE, we have been successfully devoting our expertise to our clients from the premium and luxury segment for more than 25 Years. Thanks to this in-depth experience in
Social media campaigns | Strategic media planning and buying at international level | Worldwide campaign management for classic and digital channels | International influencer marketing | Global public relations and creative production services
At WHITE, we have a unique understanding of global brands that are synonymous with excellence, elegance and luxury. More than 25 years of experience have given us the expertise it takes to provide consulting services that are as individual and exceptional as your products.


Chronicle of a quarter century. A good start. The highlights. Clients & campaigns.

  1. 2016

    2016 - Strong Stuff

    Justin Bieber might not be everybody’s cup of tea as a singer, but as a Calvin Klein underwear model he’sa natural. Campaign with a strong online presence.

  2. 2015

    2015 - Déjà Vu

    “O, the eye’s light is a noble gift of heaven,” wrote Friedrich Schiller. And with RODENSTOCK, we’re moving into the next dimension of divine eyewear. Plus: we open an office on Park Avenue, New York.

  3. 2014

    2014 - Check In

    International campaign for RIMOWA, meticulously planned and organised by WHITE. Alessandra Ambrosio is the world’s most beautiful luggage handler.

  4. 2013

    2013 - Look Here

    LACOSTE now makes eyewear too. And to make sure it gets seen, they ask WHITE to do the media campaign – because they trust our vision.

  5. 2012

    2012 - Ciao Bella

    The new launch from FERRAGAMO is the fragrance of the season. We’re hot on the scent – internally too: the first WHITE Luxury Study is published.

  6. 2011

    2011 - Sky of Ski

    FISCHER SPORTS, wow! Global market leader for Nordic skiing, one of the biggest manufacturers in the world. WHITE helps launch the premium C-Line.

  7. 2010

    2010 - Blogging

    A great year. Pan-European launch with shirt-maker ARROW, PR and media. Everyone is blogging, weblog too: for Luisa Via Roma, the Italian online platform for luxury labels. Organisation of Firenze4Ever, the world’s biggest blogger event. And we move again, this time to Rosenheimer Strasse.

  8. 2009

    2009 - Mr K.

    LAGERFELD signs us for his own brand, giving us a tail wind for our international business. Media planning in 11 countries.

  9. 2008

    2008 - Amsterdam

    Always worth a trip, especially when TOMMY HILFIGER calls. We set off with some great consulting and campaign ideas up our sleeve – and are entrusted with the German-speaking market.

  10. 2007

    2007 - In Time

    We rent the Presidential Suite at the Mandarin Oriental for DIOR. PR for luxury watches, one is named after Marlene Dietrich. Another highlight: Elizabeth Arden comes to us.

  11. 2006

    2006 - Cool Customers

    Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”. And the WHITE Star Award makes its debut: the first goes to the digital edition of INSTYLE.

  12. 2005

    2005 - Runaway Hit

    In for the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!

  13. 2004

    2004 - Buon Odore

    BULGARI’s perfume division definitely hasa nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.

  14. 2003

    2003 - New Perspectives

    Powerful campaign for VERSACE eyewear. The WHITE agency grows its expertise: for glasses and clarity of vision.

  15. 2002

    2002 - Brit Chic

    BURBERRY, the brand with the pattern, wants to launch a new perfume. Cosmetics too. We run a media campaign. A very successful one. Our entry into the beauty segment.

  16. 2001

    2001 - PR for PR

    We get to know PRADA, extremely interesting, utterly fascinating. Consulting for the media strategy. Poster campaign.


  17. 2000

    2000 - B2B

    Rupert Wild starts off the new millennium with a campaign for BULGARI jewellery and a wedding ring for Brigitte Nussbaum.

  18. 1999

    1999 - Eyes Right!

    Another milestone that we’ll treasure forever: we get together with LUXOTTICA – and our PR division is born.

  19. 1998

    1998 - Accolade

    BULGARI, a major milestone. Our entry into the luxury segment. A door opener. Unforgotten.

  20. 1997

    1997 - Golf Buddies

    MIZUNO, our first client from Japan, launches a new product: golf clubs. We become friends and still run together today.

  21. 1996

    1996 - Publisher

    We advise Burda on the market positioning for ELLE magazine. Our media contacts grow. And so does our expertise.


  22. 1995

    1995 - Takeoff

    Munich Airport honours us with the job of creating its website. Our first flight in cyberspace. A non-stop route to cloud nine.

  23. 1994

    1994 - Event

    We found event agency trendhouse. A totally new branch. Brigitte Nussbaum takes over – and oversees a boom.

  24. 1993

    1993 - Catchy Hit

    Feel A Little More, our hit for FILA, sung by Eric Brodka. Makes it onto a CD of the world’s best commercial songs and even onto MTV.


  25. 1992

    1992 - Sporty

    New Unterföhring-basedsports station DSF launches on cable TV and asks us to create thead campaign. We move to new premises in Lodenfrey-Park.

  26. 1991

    1991 - Initial Contact

    Sauter in Munich. PENTAX signs up with a new camera. Cinema ads. Campaign all over Germany. A good start.