ENGAGING TODAY’S LUXURY CONSUMERS ACROSS THE GLOBE

Expert round in Shanghai.

The topic "Which online, offline strategies are the right ones to win customers and retain them in the long term" was put on the agenda right on the first day of the China Luxury Summit 2019. It is no coincidence, but an existential question for the industry protagonists. The Swissotel Grand Shanghai followed an exchange of views in the expert panel, moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On the stage, Rupert Wild, CEO of WHITE Communications, was joined by Francois Nakkachdji, Partner, RESERVOIR UHREN; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE rounded off its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit.

World WHITE exclusive.

There is always something special when WHITE invites you. On the occasion of the 40th anniversary of Vogue`s German edition, WHITE arranged an exclusive tour of Villa Stuck for the invited guests. On the occasion of the sensational anniversary exhibition, "Vogue" culture editor Bernd Skupin guided guests through the exhibition, showcasing far more than the story of a successful fashion magazine.

In times of urban lifestyle, subculture and fashion are changing in the direction of uniform looks. But Dr. Martens owners do not comprimise. They are individuals who have managed it alone and created something - despite many hurdles. With this in mind, the cult brand initiated a campaign with the appropriate motto "Tough as you". It tells the story of the challenges the Dr. Martens wearers overcame on their way. First, Dr. Martens organized the event in the stores in Berlin, Cologne and Düsseldorf. More will follow next year. Each of the open-to-public events are crowned with an augmented reality experience designed by Berlin designer Assaf Reeb. Another highlight on the Dr. Martens stage is rapper Ebow, who proves that women can also rap. For this performance WHITE found the best basis through the suitable media booking and chose the design platform "highsnobiety.com", created for style-conscious people. It accompanied the campaign of the cult brand.

Come and get together.

The leading press representatives and stars of the influencer scene met for the TUMI press cocktail Spring/Summer 2020 and could exchange ideas in the urban, cool ambience inspired by industrial design in the Goldberg Studios in Munich. And there was a lot to talk about and see at the relaxed after-work appointment. This was ensured by the cheerfully colourful main actors, the pieces from the upcoming TUMI collection, who at first glance already create a good mood.

Chic at the hotel.

If a hotel is as unconventionally beautiful as SO/Berlin, it goes without saying that the employees do not wear the usual and expected business look. That's why the hotel commissioned the designer duo Viktor&Rolf. The result is as usual extravagant and extraordinary, just in the sense of the SO message. The patterns and motifs take up the overall design theme of a luxurious safari, a reminiscence of the neighbouring Berlin Zoo. The right animal was assigned to each task. Like the giraffe, the doorman, for example, keeps track. The team at the reception can be recognised by the elephant - symbolic of a good memory. The line runs through and makes for a smile, not only on the part of the staff. Influencers from WHITE also drew attention to the topic, such as @blvckxkev, @howimetmyoutfit, @cheynnetulsa, @evertoon6, @Klara Berg and @Marina the Moss found the message to be be extremely good. WHITE organized the V&R campaign shooting in the hip SO/Berlin hotel.

Meeting Point of the beauty scene.

The luxury cosmetics and perfume brand Eisenberg impresses with passion, timelessness and quality, which is based on a combination of the latest technology and the very best raw materials. But Eisenberg not only means the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see for themselves at a kick-off event. At the Mandarin Oriental luxury hotel in Munich and at the Clouds Restaurant in the Dancing Towers in Hamburg, beauty expert Patrizia Mazzitelli von Eisenberg gave insights into Eisenberg's product world. All well-known lifestyle titles such as "Glamour", "Bunte", "Madame", "Harpers Bazar" or "Men's Health" as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy were present.

Passion meets perfection.

When the footwear becomes a stylish statement, you can be sure that this creation comes from the New York designer Steve Madden. The opening of the Steve Madden boutique in the London Westfield Shopping Center was a big step on the ladder to success for Shoe Mogul. Madden himself was present and with him numerous stars of the fashion world celebrated the new Mecca for fashionistas. Among those present were "Pussycat Doll" Nicole Scherzinger, hip influencers including the Germans Catharina Maranka, Milena Karl, Isabel Schröder, Francesca Lesch and Denis Cebulec. This event was a first time working with the brand Steve Madden as their representative agency.

The Fairmont Hotel Vier Jahreszeiten in Hamburg was the venue for the Fairmont Loves Film Evening. To celebrate this, the hotel invited VIPs from the influencer scene, actors, public figures and VIP guests of the hotel to enjoy an evening together around the topic of film. With cocktail classics consisting of well-known blockbusters, golden popcorn and delicious delicacies, the guests could also visit the exhibition on the history of the film industry. The Berlin singer Eva Diamante performed for the optimal musical setting. Among the guests were influencers such as Juliane Diessner and Louis Darcis, actors such as Ben Dahlhaus and presenter Sebastian Merget, as well as TV chef Bea Schulz and many others.

Editors of the Fashion & Lifestyle press in Munich enjoyed a lunch in "The Sky", 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from an airy perspective. This made the presentation of the collection an unforgettable experience.

All but not the standard

Dr. Martens wearers have one thing in common: they are not mainstream, but personalities for whom resistance is an incentive. The TOUGH AS YOU collection is a tribute to rebels who are willing to express their opinions and not just talk. Dr. Martens continues the tradition of creating footwear that underlines the intellect of its wearers.

This has been the case since 1960, when the first boot "Martens 1460" came into the market. Since then, the brand has moved with the times and is the expression of self-determination. WHITE is pleased to support Dr. Martens and the "Tough As You" campaign on social media, display, i-D online magazine, Highsnobiety and OOH implementations with the Digital Cube in Berlin.

Two specialists go a common way. Silhouette, the family-run eyewear specialist, will be supported by WHITE Communications on the PR side with immediate effect. The brand's products combine lightness and wearing comfort in perfection. Silhouette is thus setting a new record in terms of quality. The glasses of the Austrian company are a must-have in the optical accessory segment. Silhouette succeeds in combining tradition, innovation and state-of-the-art production technology in a distinctive product. Silhouette combines lightness and wearing comfort in perfection and thus meets the highest demands. The traditional company has been manufacturing glasses in Austria since 1964 and combines manual work with state-of-the-art production technologies to produce unmistakable glasses. In 1999 Silhouette revolutionized the world of eyewear with Titan Minimal Art, a pair of eyewear that weighed only 1.8 grams and was screwless, hingeless and rimless. With astronauts, Silhouette glasses have been in space 35 times, with the Vienna Philharmonic they travel around the world as well as with a number of greats from entertainment, business and politics. But Silhouette offers its wearer much more: unlimited possibilities in form, colour and design to emphasise individuality and personality. WHITE is looking forward to setting new PR milestones together with Silhouette.

At the beginning of July it was time again. WHITE celebrated the WHITE After Work Summer Party with stylists, influencers, business partners and customers. With good music, fruity-fresh cocktails, candy floss and Asian finger food the guests could end the evening in a relaxed atmosphere.

The brand EISENBERG Paris has been inspiring for over 18 years its clients with its luxury skin-care, fragrance and make-up products.
Over the years the brand quickly became one the benchmark of the beauty industry and its anti-aging performance products have set new standards.
And its success story continues. The family business is growing just as rapidly as the popularity of the brand - in Germany too.

WHITE Communications is honored to welcome EISENBERG Paris as a client and looks forward to accompanying the the luxury brand on its growth path.

WHITE Communications has handed out its yearly "WHITE STAR AWARD". This year the title "Media Personality of the Year" went to Caroline Daur. The German influencer is one of the biggest industry names not only according to us but also to Launch Metrics. The consulting and analysis firm ranked her as the second most important mega-influencer worldwide in the fashion sector. Known for her stylish petite figure and big personality, Caroline inspires millions of followers in the Instagram community.

Hackett & White invited the biggest names of the fashion and media industry to join them in the Hackett Showroom in Munich for the launch of the new collections of the British - Mayfair, Modern Heritage and New Country.
GQ, Robb Report, SZ and Icon as well as actor John Friedmann and blogger Norbert „Bru“ Ambros were just few of the names on the guest list at the Press-night organized by WHITE Communications.

We offer you an interesting job in a young and dynamic team. At the same time we would like to grow together with you and rely on a trusting cooperation.

As part of your work, you will be the contact person for enquiries from our customers in the fashion & lifestyle industry as well as media partners on a national and international level. You will accompany the entire process from planning and purchasing to campaign management and reporting. In particular, you will be responsible for digital campaigns (display / programmatic buying) as well as paid social media and influencer marketing.

Your profile
- Completed studies (business studies, communication sciences, advertising) or training with advertising content
- First professional experience in the media, fashion or advertising sectors
- Independent and organized working style
- Strong communication skills and team spirit
- Safe handling of MS Office
- Very good knowledge of written and spoken English
- Passion for the media and advertising industry
- Initial experience with Facebook Business Manager, Influencer Tools and Google Marketing Platform advantageous

Interested?
If you recognize yourself in this requirement profile, we look forward to receiving your application. Please send it to hello@white.de

At the beginning of May TUMI invited the Who's Who of the lifestyle scene to the launch of the Alpha 3 Collection in its Baden-Baden, Munich, Düsseldorf and Frankfurt stores.
Guests as fashion designer & Let's Dance candidate Thomas Rath, tv-star Verena Laura Osswald, "The Voice of Germany" and "taff" presenter Thore Schölermann, radio presenter Verena Kerth, ice-hockey player Danny aus den Birken moderator Gülcan Kamps could admire the new TUMI collection while enjoying food, drinks and cool DJ tunes. Guests could also get their TUMI luggage tag personalized live by an illustration artist.

High-quality, elegant, innovative and with a good portion of "savoir vivre" - this is the DNA of Tamara Comolli's jewellery creations. With her inspirations, the designer always crosses boundaries and dares to surprise. At the end of February, the "Fine Jewelry Label" presented the latest creations of the lifestyle and jewelry trade press at WHITE's "Press Day" in Munich's Prisco Haus. But the designer is also frequently invited internationally to show her jewels at sensational exhibitions. One example is the event curated by the Italian "Vogue" at Christie's auction house, as noted by the 'New York Times', among others.

WHITE & Popsockets invited the two influencers antoniaelena.official (Antonia Elena) and marijkesmitt (Marijke Smitt) to give the stylish new smartphone accessory a new individual touch and to design their own popsockets together with WHITE. Mission accomplished. Both influencers have promoted their Popsockets designs on their Instagram account and made their followers aware of it. Reward for the creative achievement: a share of the sales revenue of their Popsockets.

WHITE starts the ESCADA Spring/Summer Campaign 19 in New York City and Los Angeles with innovative technology.

ESCADA presents the imaginative new campaign with pop star Rita Ora on the brand new digital screens on 5th Avenue in New York as well as on prominent screens in Beverly Hills. The out-of-home campaign motifs, which play with oversized accessories and heritage details from ESCADA, reach the target group not only in "Real Life". A geofencing technology makes precise mobile retargeting possible - passers-by who are within a certain radius of the areas are addressed again on their smartphones with the same images and call-to-action.

It was a spectacular Christmas eye-catcher at an important cultural monument of the Bavarian metropolis. The oversized billboard "Christmas made by Tiffany" not only inspired gift seekers, she also decoratively veiled the construction site at the „Münchner Residenz“. The motif: small robots that lovingly produce jewellery in a futuristic working environment and thus conjure up light in our everyday lives.

Tommy Hilfiger was omnipresent during the Zurich Film Festival in October. He was not only seen at the event, he was seen also in the city. Behind it was not only the fashion designer's cinematic passion, but also a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The portrait of the Formula 1 world champion adorned the tram of the Swiss banking city - visible to 3.5 million passers-by.

Lewis Hamilton made sure that during the Zurich Film Festival there were not only optical delicacies in the films shown.

WHITE COMMUNICATIONS is a full-service communications agency for the international premium and luxury goods industry with offices in Munich and New York. We serve well-known clients from the fashion, beauty and lifestyle segment and offer a comprehensive service in the areas of Public Relations, Influencer Marketing, Media, Digital Campaign Management, Production Services and Consulting.

We are now looking for

An intern for our public relations department

Your tasks:

- Support of the PR department in day-to-day operations

- Writing press releases and mailings

- Assistance in the planning and implementation of events

- Answer inquiries from journalist

- Support in equipping VIPs and influencers

- Sample handling and management of fashion collections

- Social media monitoring and compilation of publications

- distribution handling

Your profile:

- An availability of at least 3 months

- Preferably enrolled student / mandatory intern full time

- Experiences in PR or fashion industries preferable but not essential

- Strong affinity to web and social media

- Good German and English skills –  spoken and written

- Good Microsoft Office knowledge (Excel, Powerpoint, Outlook and Word)

- Good communication and writing skills

- Able to work independently and a fast learner

We look forward to your receiving  your application indicating the earliest possible start date.

Contact person:

Fee von der Locht

+49 89 360 766-0

pr@white.de

Whether a day trip, long haul travel or a business trip - we all need loyal companions to carry our precious possessions safely to their destination. We proudly announce the expansion of our cooperation with our media partner TUMI and welcome the American travel and lifestyle specialist to our PR Unit. In addition to media purchasing and planning, we now support TUMI with our many years of experience in the field of public reltions and event management.

Since 1975, TUMI has been developing world class business and lifestyle travel luggage for Global Citizens to enhance, simplify and beautify all aspects of life on the go. The American brand is sold in more than 75 countries worldwide through more than 1,900 points of sale and is known for its diverse and high-quality designs.

We look forward to our journey together with TUMI. Pack your bags. We cordially invite you to explore with us the exciting world of the American premium suitcase manufacturer.

Enchanted by the sparkle of colorful gems and unique diamonds, we fell in love with the luxurious jewelry of TAMARA COMOLLI. Just in  time for the festive season, we are pleased to announce the glamorous brand from Gmund by the beautiful Tegernsee lake, as a new addition to our WHITE portfolio. TAMARA COMOLLI, the Fine Jewelry label of the founder of the same name, is now being looked after not only by our media department but also by the PR Unit.

Founded in 1992, TAMARA COMOLLI is the epitome of casual and under-stated luxury in the jewelry world. The loving and at times playful designs as well as the enchanting color combinations of the pieces of jewelery, combine high-quality gold with the finest gemstones and brightest diamonds.
We look forward to a sparkling cooperation with TAMARA COMOLLI and invite you to get to know the product variety of the brand.

As the warm summer months come to an end, the arrival of autumn means colder days ahead. Just in time for the changing seasons, Hackett London launches its first Trend Story - Classics Reinvented. This is a collection of essentials that can be layered together to confidently coordinate texture, colour and warm fabrics in anticipation of the colder days. To add lightness to everyday style choices, our second Trend Story - Country Per Suits - features a carefully crafted selection of rugged and attractive casual cut pieces that celebrate a classic British winter and evoke memories of a trip to the countryside.

Fittingly, we at WHITE Communications invited selected editors to a special presentation at the hotel “DAS KRANZBACH”. In the English setting, our guests had the opportunity to take a closer look at the two new collections.

Luxury British menswear brand Hackett London are pleased to announce its continued partnership with Henley Royal Regatta as the ‘Official Clothing Partner’ for the 2018 sporting event.  Henley Royal Regatta is one of the world’s most notable and prestigious rowing events, held annually in Henley-­‐on-­‐Thames since it was established in 1839 and this year takes place from 4^th – 8^th July 2018.

Hackett London has a history of British Sporting associations which in the past has included The Boat Race, the esteemed London Rowing Club and World Sculling for nearly twenty years.  Partnering with Henley Royal Regatta is a natural evolution of the Hackett London portfolio whilst expanding our association offering a wardrobe of essentials for your Henley Royal Regatta weekend. 

Henley Royal Regatta prides itself on an embedded tradition of maintaining a strict dress code. Hackett London adheres to these sartorial requirements by providing attire for the Stewards and official representatives of the Regatta throughout the week as well as a capsule collection for the sporting spectators who flock to Henley-on-Thames in support of their teams. 

The StyleNite by Michalsky returns to the Tempodrom as the grand finale of the Berlin Fashion Week 2018. 1,500 invited guests were part of the breathtaking, innovative staging of the ATELIER MICHALSKY collection. According to the motto "Dream Again" the unique location offers the perfect setting for the inspiring show. "Dream Again is an invitation to see the positive sides of our lives. A call that people focus on the possibilities again and not put the problems in the foreground, " says Michael Michalsky.

Our WHITE Fashion Lunch during Berlin Fashion Week takes part every year at the Borchardts Restaurant, where we have a relaxed lunch break between the shows with our customers, partners and friends!
 

PopSockets is captivating the global market. The cult gadget, which enhances every day handling of smartphones and tablets is attracting more and more people worldwide. US PopSockets inventor David Barnett now wants to tell his compelling success story in the course of a tour of cities through Europe. This will take the business founder to London on 26th June, on 27th June to Berlin and on 28th June to Paris . Influencers, bloggers, press and PopSocket partners from the respective countries are invited. Each event will be rounded off with a party; with dance-floor filling DJ’s, a product expo and selfie worlds.

The legendary GERRY WEBER OPEN Fashion Night was a fashion highlight and a brilliant prelude to the grand finale the following day. Eva Herzigova, the face of the campaign, took the opportunity to personally present her new Capsule collection. The international supermodel was the eye catcher on the red carpet. During the following stage talk with Creatice Vice-president Rena Marx, who is in charge overall of GERRY WEBER design, Eva Herzigova revealed just how much she enjoys working with GERRY WEBER, what constitutes her personal style, and favourite garments in the collection. "I find the black dress with the floral prints to be a great alternative to the usual classic design, and the red cashmere coat is my absolute favourite in the collection," says Eva Herzigova.

The stars of the world of sports, such as tennis world champion Roger Federer and Borna Ćorić could not stay away from the impressive fashion show on the eve of their big match. Many other prominent guests such as Noah Becker, Anja Kling, Franziska Schenk, Marco Ruck, Thomas Rupprath as well as Claudia Carpendale also enjoyed the exclusive evening to the fullest.

The Summit discussed where next for the industry. How should the traditional houses innovate in order to keep ahead of the industry disruptors and remain competitive in the market... What does the millennial luxury consumer want and how is the way they are shopping changing the face of retail and how is Gen Z impacting the market and media landscape... Co-chaired by the FT's Editor, Lionel Barber and Fashion Editor, Jo Ellison the Summit brought together leading executives from the industry, innovators and financiers to debate the latest changes in the luxury narrative and what lies ahead. Always a pleasure for us to be a supporting partner!

Video credit: Financial Times

https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit

„A night to remember" according to this slogan the "Elite Awards 2018" were awarded in Munich. The Oscar-Gala for students took place on 15 May 2018 at the GOP Varieté-Theater. Campus M21 named the best Semester as follows: the best practical projects, thesis, best of Semester and Charity-Projectes. The event was planned and realized by fourth semesters: Sport-, Event- und Media management. As long-time Partner of Campus M21 WHITE Communications supports this unforgettable night.

Because saying thank you is important: WHITE Communications presents the WHITE STAR AWARD for outstanding day-to-day teamwork for the 12th time.

Criticism is essential. Especially when something isn’t going well. Then it’s a case of addressing the problems, eliminating the source of trouble and doing it better next time. But what about when things are going really well and there’s even a friendly face behind the successful efforts? “Extraordinary results are due to an extraordinary performance – and therefore extraordinary people. For WHITE, they’re the bright stars in our day-to-day collaboration – our WHITE STARS,” says founder and CEO of WHITE Rupert Wild. That’s why, since 2006, White Communications has been presenting the WHITE STAR AWARD to selected partners, journalists, members of staff and PR & media professionals in recognition of their expertise and team spirit.

And in mid-May, the time had come for the latest round of awards. For the 12th time, Rupert Wild issued an invitation to the WHITE STAR AWARD ceremony at the agency’s premises. “Honouring the professional example you set and saying thank you in proper style is something that really matters to us,” said Rupert Wild. “Success is always the work of humans. And for us, that conviction plays an essential role in establishing a corporate culture of professionals.” That’s why the award winners were personally honoured by the same members of WHITE’s staff that they share such a trust-based, constructive working relationship with.

The winners of the WHITE STAR AWARD 2017

Best Service MEDIA National: Andre Pollmann, Conde Nast Verlag

Best Service MEDIA International: Julija Eirich, Stylight

Best INFLUENCER male: Michael Christian Meyer, The Suit League

Best INFLUENCER female: Stephanie Hackenjos, The Pink Macaron

Best Service DIGITAL: Stephan Liedtke, DQ&A GmbH

Best Editor Beauty: Sabrina Siegel, Playboy

Best Editor Lifestyle: Jörn Kengelbach, Robb Report

Employee of the year: Josephine Reitzner, WHITE Communications

Luxury is never boring! Especially not when the top ranks of the publications Bilanz, Blau, Die Dame, ICON and Welt come together for the Luxury Conference in Munich. Just in case you hadn’t noticed – all the above titles belong to the Axel Springer publishing group. Watches and jewellery are a particularly reliable barometer for how the upscale economy is doing – which is why they were the focus of the event. And as if that wasn’t enough, expert Serge Hoffmann from Bain & Company put forward some provocative hypotheses that fuelled some lively discussions and influencers shared their perspective with the well-informed audience. WHITE Communications promoted the dialogue and supported the get-together in the form of a partnership.

Public Relations Consultant (Permanent / Freelance)
WHITE Communications – New York City

Join us in transforming peoples  lives and their communities! WHITE Communications has been a full-service communications agency for the international premium and luxury goods industry for 25 years and has locations in both Munich/Germany and New York/USA. We serve prominent clients from the fashion, beauty and lifestyle segments. Right now, we have an exciting opportunity for you to join our team as a Public Relations Consultant.

Are you passionate about communication and public relations? Don´t miss this opportunity to find career success and fulfillment. Apply today! WHITE Communications: Engaging audience – expanding brands.
Public Relations Consultant Responsibilities:

The ideal candidate will have 3 years of corporate or agency experience in PR with excellent media relations, community relations and storytelling experience with strong strategic PR background.
Essential Job Responsibilities:

Work cross-functionally with marketing and internal communications. Experience in brand building and managing communications strategies.

• Strategic storyteller and creative thinker who’s always pondering the headline

• High levels of energy, enthusiasm, initiative, flexibility and commitment

• Executing integrated PR campaigns across multiple channels

• Management, tracking and reporting of integrated campaigns based on defined goals

• Proactive media pitching and managing media relations

• Helping drive trend story ideas/pitches across multiple properties

• Developing and managing company’s brand strategy with media content and execution

• Prioritizing and assigning deliverables, ensuring all deadlines are met

• Contribute to creative brainstorming sessions and brand strategy

• Organize and execute press activities

Specific Requirements

• Bachelor’s degree preferred, preferably in Marketing, Communications or Journalism

• Three years of corporate, public sector and/or social media marketing

• Superior writing and editing skills (specifically regarding press materials)

• Proficiency in Office programs: Microsoft Word, Excel, PowerPoint.

• Deadline-driven self-starter with good judgement and a strong attention to detail

• Strong network to journalists, editors and influencers in the US

Additional Information

WHITE Communications is an Equal Opportunity Employer. WHITE Communications does not discriminate against any person on the basis of gender, race, color, national origin, religion, disability, age, veteran status, gender identity or sexual orientation in admission, treatment, or participation in its programs, services and activities, or in employment, or on the basis of gender in its health programs and activities.

Contact:

Karoline Bünemann
buenemann@white.de

WHITE Communications

100 Park Avenue | New York City
New York | 10017
US +1 212 984 0689
www.white.de
www.businessoffashion.com/community/companies/white-communications

A photo today, a story tomorrow or a video the day after that. According to the authors of Influencer Marketing in the DACH Region: Market Structure, Size and Future Outlook, a study by consulting and research group Goldmedia, using input from influencers to steer corporate and brand messages has established itself as a valuable marketing tool. The experts analysed 30,000 German-speaking digital opinion leaders (with 10,000+ followers), who generated sales amounting to €560 million last year. The consulting and research group predicts that revenues from the influencers on YouTube, Facebook, Instagram & Co. will continue to rise, with the sales volume increasing to €990 million in the DACH markets by 2020.

We at WHITE live and breathe social media – from  scouting and planning to reporting. We create your bespoke influencer campaign.
Contact: Karoline Bünemann buenemann@white.de

Shortly after Tommy Hilfiger announced its partnership with Mercedes-AMG Petronas Motorsports, Lewis Hamilton has been revealed as the new face of Tommy Hilfiger Men worldwide! The racing driver joins supermodel Gigi Hadid as global ambassador for the American label. “I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to a new generation,” said Tommy Hilfiger, adding “He has built his career with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history and a strong relation with Formula One, and with the world of motor sport in general”. Lewis Hamilton said his fans: “I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger”. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.” The campaign was photographed by Mikael Jansson at the famous Pocono Raceway, also known as the Tricky Triangle, in Pennsylvania.

A box office hit and a success story on stage too. The 400. performance of the theatrical adaption of THE INTOUCHABLES was definitely something special: Timothy Peach was able to secure the GOP Varieté Theater in Munich for a Charity Gala. On March 12^th the actor and his colleagues brought the popular comedy on stage, in favor of the Nicolaidis YoungWings foundation, which supports nationwide children and youngsters who have lost a parent. A wonderful performance and a successful evening for an important purpose. WHITE was there and is proud to support a great institution like the Nicolaidis YoungWings foundation.

WHITE is currently powering the "Our Family #MyCalvins" campaign by US label Calvin Klein. The 500 sqm media wall of Klubhaus St. Pauli Hamburg serves as an outsized animated screen. The promotion at this exclusive location will achieve a reach of 5 million people. “Whether you’re related or you bond over shared dreams, family is what you make it. A patchwork of individuals, unified and unbreakable. That’s our family”, is the current campaign’s message on Calvin Klein’s website. The focus is on prominent families like those of Solange Knowles and A$AP Mob. Willy Vanderperre was signed up to photograph the latest shoot, and shines a spotlight on Kris Jenner’s clan in all their glory. Just like everyone else, the sisters are wearing clothes that resemble the iconic underwear of the 1990s: bras, tank tops and boy-shorts, all with CK’s black or white logo, plus denim items by 205W39NYC. “We’re definitely a modern family”, Kourtney Kardashian told Vogue. Calvin Klein published the fourth part of its advertising campaign “ Our Family #MyCalvins” in mid-February.

Gigi in the pole position: Tommy Hilfiger and Gigi Hadid closed out Milan Fashion Week on Sunday 25th. with their DRIVE collection.

In addition to the recently announced partnership with Mercedes AMG Petronas Motorsport, "the show celebrates our new collaboration with Mercedes, marking a whole new chapter for TommyNow," says Tommy Hilfiger.Tommy is in the race.

Ever since the Fashion Week started, the pessimists have been prophesying doom and gloom: Germany isn’t a fashion country, they said, and Berlin is anything but a fashion hub. As a result, the show in Germany’s offbeat capital has been declared dead more than once. But the last Mercedes-Benz Fashion Week (MBFW) from 15 to 17 January was a real eye-opener for the sceptics. More than ever before, Berlin is a fashion hotspot that has now reinvented itself into the bargain. The show provides a platform for new labels and established brands alike – and has now become a much younger event. It owes its rejuvenation to a smart digitalisation concept that not only appealed to the trade professionals but included the general public as well. Backstage peeks, shows and impressions were broadcast in public screenings. Fashion fans could also enjoy the highlights on the organiser’s website or Instagram. The labels and designers who accepted the invitation from Elle and Mercedes-Benz and presented their ideas for autumn/winter at the ewerk event location included Dawid Tomaszewski, Ivanman, Ewa Herzog, Cashmere Victim, Riani, Sportalm Kitzbühel, Irene Luft, Maisonnoée, Bogner and the Callisti label. And they were rewarded with applause not just from the edge of the catwalk but from people on the street too. The organisers were delighted: “Berlin is by far the biggest and most important fashion hub in the German-speaking world, and we have complete faith in its relevance and potential,” says Katja Ohly-Nauber, head of marketing communications for Mercedes-Benz Cars Germany. “We will continue to enhance the newly aligned Mercedes-Benz Fashion Week prior to the second edition in July so as to provide support for the various facets of the Berlin fashion scene.”

Amazing experience during Salon international de la Haute Horlogerie (SIHH 2018), supporting Officine Panerai in the new space, created from Patricia Urquiola for the iconic brand.

Such a great organization, participants and products! Please check www.panerainovelties.com to discover the innovated models presented in Geneve last week.

The attendance figures for the Pitti Immagine Uomo 93 were certainly positive: this year, the event attracted over 600 more visitors than the previous year. That represents an increase of 2.5%. Raffaello Napoleone, CEO of Pitti Immagine: “It was a very positive result in terms of the figures.” In particular, there was an increase in the number of visitors from abroad. 9,200 foreign guests made the pilgrimage to Florence. Russian visitors accounted for the biggest percentage increase (+ 31%), followed by guests from the Netherlands (+ 15%) and South Korea (+ 14%). The four-day event also met with a great response from the media. According to the organiser, almost 3,000 journalists, fashion editors and influencers were accredited to cover the show. There were more than 3 million posts about or from the fashion fair on Instagram alone.

With his feet up on the table, Beyonce’s husband Jay-Z shows what he likes: Diadora shoes. Founded in 1948, the Veneto-based company originally specialised in climbing boots, switched to sports footwear in the 1960s and has set new standards in modern sport marketing. Today it is the Italian sneaker brand and a globally established fashion label.

Anybody can present an award. This one here, however, presented to several winners for the 10th time this year, is pretty unique on account of its splendid two-fold ambiguity. Firstly, there’s the name: is it a white star shiningon the event and the award-winners? Or a trophy from WHITE presented to the stars of the industry? Or both? And then there’s the charming custom of honouring not just the outstanding creative achievements and collegial support of our clients and partners, but exceptional performances in our own ranks as well. Which would seem to suggest the company takes its staff just as seriously as its clients.

“Data,” says the private university in Munich, “is the oil of the 21st century.” A nice aphorism. According to the European Commission, digital competence will be required for 90 percent of all job vacancies by 2020. So it looks as if the students who are embarking on a Bachelor’s in Digital Business Management in the first semester 2016/17 are in with a very good chance. Experts and executives from a wide range of different companies were involved with the development of the practice-oriented course.

The French cosmetics brand specialises in highly effective anti-aging solutions and promises rejuvenation at the speed of light. At a press lunch organised by WHITE and held in Munich’s light-flooded Hotel Bavaria, it turned out that they’re not exaggerating. The guests from the media, most of them ladies, fell in love with Filorga’s new Skin Absolute Day cream at record speed.

The most popular running shoe from the Japanese sports specialist goes by the name of Wave Rider. It is now in its 19th edition –and the unique combination of lightness, dynamism and optimal cushioning has been taken to new heights. At the 2016 HASPA Marathon in Hamburg – the 30th event since the competition was founded and, withsome 25,000 runners, the biggest spring race of its kind in Germany – MIZUNO was at the starting line as a sponsor. And the Wave Rider received a special honour in the form of a special edition.

The second German store (after Cologne) has now opened in Munich. At the Viktualienmarkt, Rosental 7, Sabon’s pretty, romantic-looking feel-good store concept invites customers to experience its captivating fragrances and embark on a journey through its natural production processes. At the hand-crafted wishing well in the middle of the store, visitors can try various skincare rituals with body scrub, shower oil and body lotion.

It’s got to be pretty unique for a luxury product not to be modified or adapted to changing tastes once in 38 years. But now it’s happened: the famous sunglasses from 1978 have been reinterpreted – for the first time – in the form of tiny details. The P’8478 sunglasses have become P’8678. With more than nine million pairs sold, they will always be a unique style icon. It’s hard to think of any other model that has struck such a chord. They’re a familiar sight all over the world – and you don’t need glasses to recognise them.

During the Karl Lagerfeld exhibition MODEMETHODE, WHITE organised an exclusive bloggers event at the Kunsthalle in Bonn. Guests were able to admire the world-famous designer’s watch collection and find out all about the “fashion method” that gave the exhibition its name during a special guided tour.

Fashion can cut as many capers as it likes, but it will never take the shirt off a man’s back. Although if it’s too tight, he might want to take it off himself. Which explains why the famous American shirt tailor recently launched the most body-friendly Arrow shirt of all time: it doesn’t have a single seam or stitch.The whole thing is sewn out of a single piece of fabric and is totally wrinkle-free. The Superluxe Stitchless Shirt is so comfortable it’s almost like a second skin.

In the immediate vicinity of Königsallee, the Düsseldorf boulevard that 11,000 passers-by stroll down every hour, the campaign WHITE designed and implemented for the American fashion label set new standards. Approx. 970 square metres of advertising space on the bridge: that in itself must be some kind of record. Add the two larger than-life testimonials Justin Bieber and Kendall Jenner and you create a social media buzz in a league of its own.

Hackett’s long-standing relationship with Aston Martin, one of Britain’s most renowned automobile companies, reaches new heights for Autumn/Winter 2016. In line with the reveal of Aston Martin’s highly anticipated DB11, Hackett launched an exclusive capsule collection entitled Aston Martin by Hackett. The luxurious 14-piece Aston Martin by Hackett collection includes outerwear, knitwear, shirts, trousers and accessorises. Reflecting on the quintessentially British brand values of both Hackett London and Aston Martin, the new collection is innovative, luxurious and the epitome of style. Key attendees wearing Hackett were Jeremy Hackett, Arnold Oceng, Craig McGinlay, Bill Milner, Jack Savoretti, Robert Konjic, Jim Chapman, Paul Sculfor.Drinks and cocktails were served by Beefeater and NYE Timber.

Headphones aren’t just for listening. Caribbean superstar Rihanna enjoys wearing them as a golden, jewel-studded crown as well. That caused quite a sensation. The 9000-dollar accessory, a joint project by FRENDS and DOLCE & GABBANA, was sold out just hours after Rihanna’s tweet.

Press Day Diadora

For the first time for more than 30 years, the Italian sportswear brand Diadora hosted a press day at the famous Prisco Haus in Munich. Showing their SS2016 collection Heritage and Sportswear as well as Sports to the print and online press under the theme "make it bright" - bright, not only in colors, but also in terms of cleverness. No matter whether the 90s pack or the sneaker "made in Italy", all sneaker were a highlight to the editors.

On the 9th of September in New York City, Tommy Hilfiger presented his Fall 2016 Collection. The event was hosted at the South Street Seaport, the “Tommy Pier” which featured fairground rides and carnival games, inspired from Hilfiger’s belief in creating fun and inspiring experiences that fuse fashion and entertainment.

The show also marked the global launch of the TommyxGigi capsule collection, designed in collaboration with the international supermodel Gigi Hadid, who opened the show.  The TommyxGigi collection celebrates Hadid’s relaxed, West Coast aesthetic fused with Hilfiger’s East Coast heritage and signature twist.

The #TOMMYNOW runway was an interactive experience, giving people the opportunity to buy their favorite looks immediately, as all the pieces were available to purchase the moment they hit the runway through e-commerce and retail. “See Now. Have Now”. The online Campaign for the TommyxGigi Collection went live in Germany, Austria and Switzerland on the 10th of September.

Hello Rafael Nadal! The eight-ranked tennis player in the world is making headlines off the court, all while stripping down to nothing more than his TOMMY HILFIGER underwear. On the 25th of August, the new international brand ambassador for the Underwear and Tailored collection celebrated together with celebrities and models the launch of the new worldwide marketing campaign in New York’s Bryant Park through an impressive tennis showdown in TOMMY Style. Nadal started out fully clothed – but promptly proceeded to remove his shirt, tie, and pocket square during the play – his final look of the new campaign. For this special occasion WHITE planned a cross media campaign in Germany, Austria and Switzerland with billboards and CLP networks in the metropolitan areas, accompanied by an online campaign and print adverts. Let the games begin!

It's official – the expressive male fragrance WILD from DSQUARED2 was awarded with the prestigious GQ Care Award in the category Audience Award chosen by 40.000 GQ.de readers as the most popular male fragrance. The male style magazine GQ awarded the best male products during an exclusive dinner in the restaurant „The Grand”, Berlin.

WILD is an evolution of DSQUARED2’s olfactory journey inspired by and founded in the elements of nature. Building on a pathway forged by debut scent He Wood and follow up Potion, Wild is a new fragrance chapter for DSQUARED2 that explores man’s desires and his connection to the natural and urban world that surrounds him. This enigmatic and covetable concept is also at the heart of DSQUARED’s DNA: the freedom for a man to express his sensuality and his deepest desires.

On the occasion of the presentation of the new fragrance for women EMOZIONE by Salvatore Ferragamo in Munich on 5th February 2015, the high society from Munich was present along with many VIPs as well as press and also the CEO of Salvatore Ferragamo Perfume, Luciano Bertinelli and they provided a flurry of camera flashes on the red carpet. An incredibly emotional fragrance experience was subsequently celebrated together with all guests in the Max-Joseph-Hall of the Residence.

Among the guests were Claudia Effenberg together with her daughter as well as the model Alena Gerber, the German television presenters Katja Wunderlich, Viola Weiss, Alexandra Polzin, Michael Sporer and Alessandra Geissel.

Moreover, Salvatore Ferragamo was also happy to welcome as his guests on this special evening the former tennis player Renata Kochta, the international top model Papis Loveday, the DJ Ron Magnus Flieger as well as Giulia Siegel, Peyman Amin and Doreen Dietel. A special eye-catcher was the logo wall on the red carpet decorated with gold chains. Many people with smiling faces were bustling about and also the CEO Luciano Bertinelli had himself immortalised in front of the golden wall.

With the new fragrance for women Salvatore Ferragamo is addressing a new, more mature target group for the first time and creating an emotional and elegant fragrance experience. Yesterday evening was accentuated by a fantastic mapping – a projected image like something not from this world – on the walls of the Max-Joseph-Hall and the official TV spot of the new fragrance for women EMOZIONE.

TOMMY HILFIGER presents a rockin’ new season featuring The Hilfigers and a very special wedding celebration. The global advertising campaign, "I DO HILFIGER" is currently advertised multimedia in print in the most relevant fashion magazines, online and out-of-home. In Berlin, Düsseldorf and Vienna the campaign presented the bride, groom and the wedding guests in a relaxed party atmosphere, wearing the new sportswear collection, on large-scale megaposters on high-traffic locations placed nearby the stores. In Munich and Hamburg the out-of-home campaign was displayed prominent on more than 500 city light posters, showing how to rock the love, Hilfiger style.

CALVIN KLEIN campaigns are known for starring some of the hottest names in music and fashion industry. This spring the American brand announced that Justin Bieber is the new face of CALVIN KLEIN Underwear and Jeans. He is posing with Lara Stone in the raunchy black and white pictures for the brand’s spring 2015 ad campaign. The authentic look of the ad campaign was presented in eye-catching megaposter in Munich and Düsseldorf. Both megaposter were installed in the city centers, directly where consumers shop and spend their leisure time.

“Dinner is Served!“ This was the motto of the Berlin Fashion Week Lounge. On the occasion of the start to the year for the international fashion scene from 19th until 22nd January, WHITE issued invitations to the press, bloggers and stylists to the Soho House Berlin on behalf of the Fossil Group. In a relaxed and pleasant atmosphere over 75 guests were presented the portfolio of the Fossil Group. Over drinks and tasty delicacies, the fashion world had the opportunity to become acquainted with the product worlds of brands like, for example Emporio Armani, Karl Lagerfeld, Michael Kors and Fossil.

Two British design icons are already cooperating with each other for the second time. The fashion brand Paul Smith and the prestigious shoemaker John Lobb have now jointly issued three special edition styles. For instance, there are now the shoe classics Westbourne, Willoughby and Lucca – quite in the style of Paul Smith – in four exciting colours. They combine the quality of John Lobb shoes with the humour of Paul Smith. The models are available online as well as in renowned fashion houses throughout Germany.

Is there a better accessoire for the upcoming festival season than the most stylish headphones from California? Founded in 2006 by a group of creatives, musicians, athletes and artists, FRENDS is a collective that believes in challenging the status quo, and shares the passion for changing the relationship between sound and style. Their innovative line of headphones seamlessly fuses timeless design and the craftsmanship of yesterday with a premium sound of tomorrow. Rethinking headphones as a whole, FRENDS believes that if you want to have a different product, you have to have a different process.

Blue is a color related to dreams, wisdom and serenity three synonyms, which highlight the new BVLGARI fragrance BLU for men and women. WHITE was responsible for the perfumes advertising campaign from 2000 to 2004. As per usual, we did what we do best for our premium clients and promoted BLU through print campaigns in the most exclusive lifestyle and fashion magazines, and in point of sales where clients were welcomed with magnificent posters. Due to the success of the fragrance, the extension line BLU NOTTE was launched in 2004.