Blue is a color related to dreams, wisdom and serenity three synonyms, which highlight the new BVLGARI fragrance BLU for men and women. WHITE was responsible for the perfumes advertising campaign from 2000 to 2004. As per usual, we did what we do best for our premium clients and promoted BLU through print campaigns in the most exclusive lifestyle and fashion magazines, and in point of sales where clients were welcomed with magnificent posters. Due to the success of the fragrance, the extension line BLU NOTTE was launched in 2004.

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