Expert round in Shanghai.

The topic “Which online, offline strategies are the right ones to win customers and retain them in the long term” was put on the agenda right on the first day of the China Luxury Summit 2019. It is no coincidence, but an existential question for the industry protagonists. The Swissotel Grand Shanghai followed an exchange of views in the expert panel, moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On the stage, Rupert Wild, CEO of WHITE Communications, was joined by Francois Nakkachdji, Partner, RESERVOIR UHREN; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE rounded off its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit.

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