4.1 Logfiles (internet logs)
When you use our Websites, our IT systems automatically collect and store so-called log file information that your internet browser transmits to us. That includes
– internet browser type / version
– operating system
– http referrer (the website you visited previously)
– host name of the accessing computer (your IP address)
– Date and time of server request
– requested website.
This information is partly necessary for technical reasons in order to be able to show you our Internet pages and to ensure technical stability.
IP addresses are stored in our log files so that we can pursue our rights and restore the security of our IT systems in the event of an attack on our IT systems (our legitimate interest; legal basis is Art. 6 para. 1 p. 1 f) of the General Data Protection Regulation, “GDPR“).
Except for the IP address, we can not identify any natural person with this log file data. Identification via the IP address will only occur in case of an attack. In addition, log file data will not be merged with data from other sources. The log files are deleted within 7 days.
You can order an e-mail newsletter from us by entering your e-mail address in the corresponding field on our Website and sending it. We will then contact you at the e-mail address and ask for confirmation that you are the owner of the provided e-mail address and that you agree to receive the newsletter (double opt-in; the legal basis for sending the newsletter is Art. 6 para. 1 p. 1 a) of the GDPR).
You can object to the further use of your e-mail address for the newsletter at any time. In this case we will delete your e-mail address. Furthermore, we delete the e-mail address if we have indications that it is (no longer) correct. If you have not subscribed to the newsletter, we will also delete your e-mail address 6 months after we received it. We do not carry out the deletions if we have the right to further store the e-mail address for another reason or if we are obliged to do so due to statutory retention requirements.
4.3 Press Mailings
If you have registered for our press distribution list, we will regularly send you press mailings (the legal basis for sending press mailings is Art. 6 para. 1 p. 1 a) of the GDPR).
You can object to the further use of your e-mail address for press mailings at any time. In this case we will delete your e-mail address. Furthermore, we delete the e-mail address if we have indications that it is (no longer) correct. We do not carry out the deletions if we have the right to further store the e-mail address for another reason or if we are obliged to do so due to statutory retention requirements.
We use so-called cookies on our Website. Cookies are small text files that are placed on your computer and stored by your internet browser. For later retrieval of the same web pages, your browser informs the server which text the previously stored cookie contains. In addition to specifying its respective storage duration, a cookie typically contains information about your individual system settings or a random character string as an identification number, which allows us to recognize your browser when it is called up later and thus link to a previous visit.
Most of the cookies we use are so-called session cookies. They are automatically deleted at the end of your visit. Cookies do not cause any damage to your computer and do not contain any viruses.
The cookies we use are required for the technical implementation of interactive user functions. For example, cookies enable the content of your virtual shopping basket to be preserved across several Internet pages.
You can delete cookies that are stored on your computer. In addition, you can configure your internet browser to prevent the storage of cookies. This may limit the usability of our Website.
4.5 Google Analytics
This Website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer and help the website analyse how you use the site. The information generated by the cookie about your use of this Website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this Website, Google will use this information to evaluate your use of the Website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator.
The IP address provided by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by making the corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this Website to the fullest extent possible. You may also prevent the collection by Google of the data generated by the cookie and related to your use of the Website (including your IP address) as well as the processing of this data by Google by using the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
This Website uses Google Analytics with the extension “_anonymizeIp ()”. As a result, IP addresses are processed shortened and are no longer personal information. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.
We use Google Analytics to analyse and regularly improve the use of our Website. With the statistics we can improve our service and make it more interesting for you as a user. For the exceptional cases in which Personal Data is transferred to the US, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 f) of the GDPR.
This site also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. You can disable the cross-device analysis of your usage under My Data, Personal Information in your customer account.
4.6 Influencer Marketing
If you register for our whitepaper, we will need your first name, last name, company name, e-mail address, telephone number and address. After you have registered, you will receive a thank-you letter from us by e-mail. We will use the data to determine the target group so that we can offer you suitable campaigns.
This data will be stored by us until you revoke your consent.