New shop in town
There’s so much more to Bonn than its title as “the former seat of the Federal Government”. The city on the Rhine is tolerant and trendy – thanks not just to its almost 40,000 students, but also to the international organizations that are based there. So it’s clearly the right location for the lifestyle brand Dr. Martens – which is why Dr. Martens celebrated the opening of a new Dr. Martens Store in an industrial design look there, together with artists and other trendsetters. The opening was accompanied by a Facebook campaign with geo-targeting. Art and artists like Goldroger, a DJ set by Rhina Love and customizing by Wes turned the opening into a highlight.

Opening a new store? We have the expertise to stage it in the best possible light:

Karoline Bünemann
+49 89 360766 20

Jason Demorest
+49 89 360766 75

WHITE Communications GmbH Innsbrucker Ring 15 
81673 München

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100 Park Avenue | New York City 
New York | 10017

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