A social media campaign gave real Hello Kitty fans the chance to win a pair of the coveted Dr. Martens X Hello Kitty Boots before the official launch. The winner was lucky in more ways than one, because the majority of the boots from the collection were sold out in next to time. This line from a renewed cooperation between the Japanese brand Sanrio and Dr. Martens combines the classic features of the boots with jazzy designs from the Hello Kitty series.

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Karoline Bünemann
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Jason Demorest
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