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With his feet up on the table, Beyonce’s husband Jay-Z shows what he likes: Diadora shoes. Founded in 1948, the Veneto-based company originally specialised in climbing boots, switched to sports footwear in the 1960s and has set new standards in modern sport marketing. Today it is the Italian sneaker brand and a globally established fashion label.

WHITE Communications GmbH Rosenheimer Str. 145e 
81671 München

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100 Park Avenue | New York City 
New York | 10017

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