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WHITE is currently powering the “Our Family #MyCalvins” campaign by US label Calvin Klein. The 500 sqm media wall of Klubhaus St. Pauli Hamburg serves as an outsized animated screen. The promotion at this exclusive location will achieve a reach of 5 million people. “Whether you’re related or you bond over shared dreams, family is what you make it. A patchwork of individuals, unified and unbreakable. That’s our family”, is the current campaign’s message on Calvin Klein’s website. The focus is on prominent families like those of Solange Knowles and A$AP Mob. Willy Vanderperre was signed up to photograph the latest shoot, and shines a spotlight on Kris Jenner’s clan in all their glory. Just like everyone else, the sisters are wearing clothes that resemble the iconic underwear of the 1990s: bras, tank tops and boy-shorts, all with CK’s black or white logo, plus denim items by 205W39NYC. “We’re definitely a modern family”, Kourtney Kardashian told Vogue. Calvin Klein published the fourth part of its advertising campaign “ Our Family #MyCalvins” in mid-February.

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