A photo today, a story tomorrow or a video the day after that. According to the authors of Influencer Marketing in the DACH Region: Market Structure, Size and Future Outlook, a study by consulting and research group Goldmedia, using input from influencers to steer corporate and brand messages has established itself as a valuable marketing tool. The experts analysed 30,000 German-speaking digital opinion leaders (with 10,000+ followers), who generated sales amounting to €560 million last year. The consulting and research group predicts that revenues from the influencers on YouTube, Facebook, Instagram & Co. will continue to rise, with the sales volume increasing to €990 million in the DACH markets by 2020.
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