Shortly after Tommy Hilfiger announced its partnership with Mercedes-AMG Petronas Motorsports, Lewis Hamilton has been revealed as the new face of Tommy Hilfiger Men worldwide! The racing driver joins supermodel Gigi Hadid as global ambassador for the American label. “I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to a new generation,” said Tommy Hilfiger, adding “He has built his career with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history and a strong relation with Formula One, and with the world of motor sport in general”. Lewis Hamilton said his fans: “I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger”. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.” The campaign was photographed by Mikael Jansson at the famous Pocono Raceway, also known as the Tricky Triangle, in Pennsylvania.