Press Day Diadora

For the first time for more than 30 years, the Italian sportswear brand Diadora hosted a press day at the famous Prisco Haus in Munich. Showing their SS2016 collection Heritage and Sportswear as well as Sports to the print and online press under the theme “make it bright” – bright, not only in colors, but also in terms of cleverness. No matter whether the 90s pack or the sneaker “made in Italy”, all sneaker were a highlight to the editors.