The mood at MICAM in Milan, which was held for the 89th time, was good, as analysts are predicting sales growth for 2020 and beyond. That times are good for shoe labels can also be seen from the increasing demand of WHITE’s industry experts. The growing interest also shows that a shoe is much, much more than a footwear. Shoes set trends, are elegant, stylishly sporty or simply hip and put an ideal finishing touch to the appearance of their wearer. Incidentally, trend scouts celebrated the comeback of Brazilian brands, which are also making giant strides in Europe with their cheerful and sexy creations, not only at the industry meeting in the Italian fashion metropolis.

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