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The attendance figures for the Pitti Immagine Uomo 93 were certainly positive: this year, the event attracted over 600 more visitors than the previous year. That represents an increase of 2.5%. Raffaello Napoleone, CEO of Pitti Immagine: “It was a very positive result in terms of the figures.” In particular, there was an increase in the number of visitors from abroad. 9,200 foreign guests made the pilgrimage to Florence. Russian visitors accounted for the biggest percentage increase (+ 31%), followed by guests from the Netherlands (+ 15%) and South Korea (+ 14%). The four-day event also met with a great response from the media. According to the organiser, almost 3,000 journalists, fashion editors and influencers were accredited to cover the show. There were more than 3 million posts about or from the fashion fair on Instagram alone.

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