Tommy Hilfiger was omnipresent during the Zurich Film Festival in October. He was not only seen at the event, he was seen also in the city. Behind it was not only the fashion designer’s cinematic passion, but also a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The portrait of the Formula 1 world champion adorned the tram of the Swiss banking city – visible to 3.5 million passers-by.
Lewis Hamilton made sure that during the Zurich Film Festival there were not only optical delicacies in the films shown.