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Chic at the hotel.

If a hotel is as unconventionally beautiful as SO/Berlin, it goes without saying that the employees do not wear the usual and expected business look. That’s why the hotel commissioned the designer duo Viktor&Rolf. The result is as usual extravagant and extraordinary, just in the sense of the SO message. The patterns and motifs take up the overall design theme of a luxurious safari, a reminiscence of the neighbouring Berlin Zoo. The right animal was assigned to each task. Like the giraffe, the doorman, for example, keeps track. The team at the reception can be recognised by the elephant – symbolic of a good memory. The line runs through and makes for a smile, not only on the part of the staff. Influencers from WHITE also drew attention to the topic, such as @blvckxkev, @howimetmyoutfit, @cheynnetulsa, @evertoon6, @Klara Berg and @Marina the Moss found the message to be be extremely good. WHITE organized the V&R campaign shooting in the hip SO/Berlin hotel.

WHITE Communications GmbH Rosenheimer Str. 145e 
81671 München

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100 Park Avenue | New York City 
New York | 10017

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