The “Valentines Campaign” of hip jewelry designer Tamara Comolli is striking proof that showrooms can inspire. Geared to Facebook and Instagram, the advertising went one better when it came to addressing customers. The luxury jewelry brand used geo-targeting to specifically address potential customers in the vicinity of boutiques in the Hamptons and Palm Beach. It worked! The stores were an attractive and stimulating place-to-be and gave Valentine’s Day an extra touch of glamour for lovers.
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