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Hello Rafael Nadal! The eight-ranked tennis player in the world is making headlines off the court, all while stripping down to nothing more than his TOMMY HILFIGER underwear. On the 25th of August, the new international brand ambassador for the Underwear and Tailored collection celebrated together with celebrities and models the launch of the new worldwide marketing campaign in New York’s Bryant Park through an impressive tennis showdown in TOMMY Style. Nadal started out fully clothed – but promptly proceeded to remove his shirt, tie, and pocket square during the play – his final look of the new campaign. For this special occasion WHITE planned a cross media campaign in Germany, Austria and Switzerland with billboards and CLP networks in the metropolitan areas, accompanied by an online campaign and print adverts. Let the games begin!

 

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New York | 10017

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