On the 9th of September in New York City, Tommy Hilfiger presented his Fall 2016 Collection. The event was hosted at the South Street Seaport, the “Tommy Pier” which featured fairground rides and carnival games, inspired from Hilfiger’s belief in creating fun and inspiring experiences that fuse fashion and entertainment.
The show also marked the global launch of the TommyxGigi capsule collection, designed in collaboration with the international supermodel Gigi Hadid, who opened the show. The TommyxGigi collection celebrates Hadid’s relaxed, West Coast aesthetic fused with Hilfiger’s East Coast heritage and signature twist.
The #TOMMYNOW runway was an interactive experience, giving people the opportunity to buy their favorite looks immediately, as all the pieces were available to purchase the moment they hit the runway through e-commerce and retail. “See Now. Have Now”. The online Campaign for the TommyxGigi Collection went live in Germany, Austria and Switzerland on the 10th of September.