At the beginning of May TUMI invited the Who’s Who of the lifestyle scene to the launch of the Alpha 3 Collection in its Baden-Baden, Munich, Düsseldorf and Frankfurt stores.
Guests as fashion designer & Let’s Dance candidate Thomas Rath, tv-star Verena Laura Osswald, “The Voice of Germany” and “taff” presenter Thore Schölermann, radio presenter Verena Kerth, ice-hockey player Danny aus den Birken moderator Gülcan Kamps could admire the new TUMI collection while enjoying food, drinks and cool DJ tunes. Guests could also get their TUMI luggage tag personalized live by an illustration artist.