All but not the standard
Dr. Martens wearers have one thing in common: they are not mainstream, but personalities for whom resistance is an incentive. The TOUGH AS YOU collection is a tribute to rebels who are willing to express their opinions and not just talk. Dr. Martens continues the tradition of creating footwear that underlines the intellect of its wearers.
This has been the case since 1960, when the first boot “Martens 1460” came into the market. Since then, the brand has moved with the times and is the expression of self-determination. WHITE is pleased to support Dr. Martens and the “Tough As You” campaign on social media, display, i-D online magazine, Highsnobiety and OOH implementations with the Digital Cube in Berlin.