WHITE starts the ESCADA Spring/Summer Campaign 19 in New York City and Los Angeles with innovative technology.
ESCADA presents the imaginative new campaign with pop star Rita Ora on the brand new digital screens on 5th Avenue in New York as well as on prominent screens in Beverly Hills. The out-of-home campaign motifs, which play with oversized accessories and heritage details from ESCADA, reach the target group not only in “Real Life”. A geofencing technology makes precise mobile retargeting possible – passers-by who are within a certain radius of the areas are addressed again on their smartphones with the same images and call-to-action.
