Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

We invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.

In the era of urban living, subcultures are evolving, and fashion is veering toward a more standardized look. However, the minds behind DR. MARTENS refuse to conform; they are individualists who have carved their own paths and crafted something unique—despite numerous obstacles. In this spirit, the iconic brand has launched a campaign with the fitting motto "Tough as You." This campaign shares the stories of DR. MARTENS wearers who have triumphed over challenges in their journeys. Initially, DR. MARTENS hosted the campaign events at its stores in Berlin, Cologne, and Düsseldorf, with plans to expand to other locations in the coming year. Each of these public events will culminate in an augmented reality experience designed by Berlin-based artist Assaf Reeb. Adding to the excitement on the DR. MARTENS stage is rapper Ebow, a testament to the fact that women can excel in the rap scene as well. WHITE, through strategic media booking, found the perfect platform for this performance by selecting "highsnobiety.com," a design platform tailored to style-conscious individuals, to accompany the cult brand's campaign.

There's music in there. For the second time, Fairmont Hotels & Resorts is cooperating with the Montreux Jazz Festival to present an exclusive artists' showcase. As part of the newly expanded Fairmont World Tour, a jury has selected two talents from the many up-and-coming artists from around the world who have performed at the festival. Following the festival, the musicians travelled around the world to perform at various Fairmont hotels. At the end of the tour, the two artists Jalen N'Gonda and Bobby Balzini met at Fairmont Le Montreux Palace for a big final jam session. The artists were supported by the non-profit Montreux Jazz Artists Foundation, which seeks and finds young artists. The event was accompanied by the two influencers Mirjam Jaeger and Rafael Beutel. Beutel took over the ALL - Accor Live Limitless account of our client on Facebook. Jaeger conducted an interview with the two jazz musicians, which was subsequently also published on Facebook and Instagram.

First there was a small but fine exhibition of Silhouette's current sunglasses collection "Sun 2020". Editors of the fashion & lifestyle press in Munich then enjoyed a lunch in "The Sky", 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from the airy perspective. This made the collection presentation an unforgettable experience.

The Fairmont Vier Jahreszeiten hotel in Hamburg set the stage for the Fairmont Loves Film Evening. Fairmont hotels are not only grand, prestigious, and situated in the most sought-after locations; they've also played significant roles in numerous Hollywood blockbusters. To celebrate this cinematic connection, the hotel extended invitations to VIPs from the influencer community, actors, public figures, and esteemed guests of the hotel, all coming together to revel in an evening centered around the world of film. Amidst the enjoyment of classic cocktails from renowned blockbusters, indulging in golden popcorn and delectable treats, guests had the opportunity to explore an exhibition showcasing the rich history of the film industry. Adding the perfect musical touch to the ambiance, Berlin-based singer Eva Diamante graced the evening with her performance. Among the distinguished guests were influential figures such as Juliane Diessner and Louis Darcis, as well as actors like Ben Dahlhaus and presenter Sebastian Merget, alongside renowned TV chef Bea Schulz, and many others.

Focusing on individual taste and empowerment, Silhouette provides aesthetically pleasing eyewear while offering a variety of customization options to support clients in expressing their unique sense of style. The Austrian-based brand excels in craftsmanship and is known for its ultra-lightweight frames that present a modern yet comfortable product that you want to wear every day.

The topic: "Which online, offline strategies are the right ones to win customers and retain them in the long term" was put on the agenda on the very first day of the China Luxury Summit 2019 is no coincidence, but remains an existential question for the industry protagonists. That's why the auditorium at the Swissotel Grand Shanghai eagerly followed the exchange in the expert panel moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On stage, seated alongside Rupert Wild CEO of WHITE Communications were Francois Nakkachdji, Partner, RESERVOIR WATCHES; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE also rounded out its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit - a place to be for the elite of the luxury industry.

Hackett invited - and all those who have rank and name in the media fashion scene came to admire the AW19 collections of the British label in the Munich Hackett showroom. The expression of distinguished restraint reflected in the Mayfair, Modern Heritage and New Country collections was appealing. GQ, Robb Report, SZ or even Icon are only an excerpt from the guest list of the press night, which was organized by WHITE Communications. But also the hip stylists, influencers and the famous actor John Friedmann did not miss the event.

World WHITE exclusive. There is always something special about WHITE invitations. On the occasion of the 40th anniversary of the German edition, WHITE arranged an exclusive tour of the Villa Stuck for the invited guests. On the occasion of the sensational birthday exhibition, "Vogue" culture editor Bernd Skupin guided the guests through the exhibition, which is much more than the history of a successful fashion magazine.

Meeting point of the beauty scene. The luxury cosmetics and perfume brand Eisenberg captivates with passion, timelessness and quality, which for this builds on a combination of the latest technology and the very best raw materials. But Eisenberg does not only mean the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see this for themselves at a kick-off event. At the luxury Mandarin Oriental Hotel in Munich and the Clouds Restaurant in the Tanzenden Türme in Hamburg, beauty expert Patrizia Mazzitelli from Eisenberg provided insights into the Eisenberg product world. In attendance were all the well-known lifestyle titles such as "Glamour, "Bunte," "Madame," "Harpers Bazar" or "Men's Health," as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy.

During the Zurich Film Festival in October, Tommy Hilfiger was omnipresent. He was spotted not only at the event, but also around town. Behind it was not only cinematic passion of the fashion designer, but a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The likeness of the Formula 1 world champion adorned the streetcar in the Swiss banking city - visible to 3.5 million passers-by. Lewis Hamilton ensured that there were visual treats during the Zurich Film Festival, and not just in the films shown.

PopSockets is conquering the market. The gadget, which makes everyday use of smartphones and tablets easier, is finding increasing popularity around the world. Now the US-American PopSockets inventor David Barnett wants to tell his personal success story live during a city tour through Europe. This will take the business founder to London on June 26, Berlin on June 27 and Paris on June 28. Influencers, bloggers, press and Popsockets partners from the respective countries are invited. The whole thing will be rounded off with a DJ, party, expo and selfie worlds. Therefore we organized three launchparties for the European launch of PopSockets in Paris, Berlin and London. We invited a mix of important press, Influencers and VIP´s. The guests had a great time exploring different instagramable settings such as logo wall, PopSockets lounge, confetti areas, London phone booths etc. As goodie each guest could create their own PopSocket. We also organized the famous model and Valentina Belleza. total guests: 500.

It was a Christmas spectacular sight at an important cultural monument of the Bavarian metropolis. The oversized billboard "Christmas made by Tiffany" not only inspired gift-seekers, but also decoratively covered the construction site at the Munich Residenz. The motif: small robots that lovingly produce jewelry in a futuristic working world and thus conjure up light in our everyday lives.

British luxury brand Hackett London is pleased to announce its partnership with Henley Royal Regatta as the "Official Apparel Partner" for the 2018 sporting event. The Henley Royal Regatta is one of the most important and prestigious rowing events in the world, held annually in Henley-on-Thames since its inception in 1839 and this year from July 4-8, 2018.

After the announcement of Tommy Hilfiger's cooperation with Mercedes-AMG Petronas Motorsports, there is now again great news to report from the house of Hilfiger: c Parallel to the women's campaign with supermodel Gigi Hadid, the men's campaign with Lewis Hamilton is now running. "I've always admired Lewis' staying power at the races - as well as his distinctive style off the track, which speaks to a new generation," said Tommy Hilfiger. "His career is built on passion, will and hard work - values with which I also founded my brand. We have a close connection to Formula 1 - as we do to the world of motorsport in general." Lewis Hamilton also commented on the cooperation with Hilfiger: "Like Tommy Hilfiger, I believe in the power of fashion and innovation to create individuality and break conventions," he said. "Tommy's designs inspire me to wear confident outfits off the track; they express my creativity and style with confidence." The campaign was directed by Mikael Jansson at the famous " Tricky Triangle" at Pocono Raceway in Pennsylvania.

Eisenberg Paris is dedicated to offering top-notch, opulent skincare products that are customized to meet the requirements of each unique client. The company is renowned for its distinctive Multi-Tasking line of skincare products, which integrates various skincare advantages into a single item.

"A night to remember" was the motto of the Elite Awards 2018 in Munich. The Oscar Gala for students took place on 15.05.2018 at the GOP Varieté Theater. There were The Campus M21 semester bests were chosen in the following categories: The best practical projects and final theses, the best semester projects and charity projects. The event was organized by the fourth semester Sports, Event and Media Management students. As a long-standing partner of Campus M21, WHITE Communications supported this unforgettable evening as a sponsor.

"Luxury Disruption - The industry's innovators are changing the narrative" - this was the thesis of the "Business of Luxury Summit", to which the Financial Times, with the support of WHITE Communications, invited guests to Venice from May 20 to 22. In which direction is the industry developing? How revolutionary will this change be? How are traditional houses keeping pace, and what can they do to stay ahead of industry innovators and remain competitive in the marketplace? It was the big questions about the opportunities and risks of disruptive change that occupied the participants. These included: What do Millennial luxury consumers actually want? How will their buying behavior be shaped by digitization? And how are they changing the face of retail and the market and media landscape? To this end, the FT Business Luxury Summit, directed by FT editor Lionel Barber, and fashion editor Jo Ellison, brings together leading decision-makers in the industry. Innovators and financiers debate at a high level about the latest developments/changes in luxury and what can be expected in the near future. And always with a view to the future and in the direction of constructive, groundbreaking solutions. For this very reason, it is always a special pleasure for us to be a partner of the Financial Times! Video rights: Financial Times https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit.

Impressions and experiences WHITE Communications was able to gather during the Salons International de la Haute Horlogerie (SIHH 2018).